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Impact of Social Advertising in India

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Impact of Social Advertising in India
IMPACT OF SOCIAL ADVERTISING IN INDIA
[1]J.Sindhuja, [2]K.Parthiban

SCHOOL OF MANAGEMANT
SASTRA UNIVERSITY
THANJAVUR

Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social activities. Social media has great potential to influence all corners of the web. It enhances the advertisement useful for the readers and also satisfies the advertisers effectively by reaching the public. This paper explores the impact of social Advertising in India by extracting the data from the public preferences on Social ads. From the collected data, it has been concluded that social ads in India has made incredible awareness and attracted the public towards it. This suggests that social advertising has a positive impact in India.
Keywords: Media Message, Social Advertisement, Public preferences, Positive Impact.

INTRODUCTION:
Social Advertising deals with the matters of public interest such as social change, political ideas, economic policies, developmental programmes etc. It is also known as 'Public Service Advertising' or 'Social Advertising'. It promotes the community's health and well being by ensuring the ads that educate people and create awarness about drugs, diseases and other social prime issues in the country. It is otherwise called as ‘non-product’ advertising also. It means advertising various ideas which are not directly for the promotion or sell of the products or commercial services. Advertisements has become important in today’s current scenario as an indicators for social and economic progress. They enhance the direction of change in our values. In fact, a country without advertisements is inconceivable. Advertising is a


References: Srivastava, Rajesh Kumar; (2010); Effectiveness of global advertisement on culture of India: an emerging market; International Journal of Emerging Markets 5.1; 102-113. Stelios C Anita Pansari( February 19, 2011 ); A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertisement; 1980-2009; Icfai Business School. Eric A Agarwal.A ;(July 1995); Psychology and developing societies; Mass media and health promotion in Indian villages; Volume 7, Issue 2, Pages 217-236.
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