Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 4‚ Issue 3 (Sep-Oct. 2012)‚ PP 18-21 www.iosrjournals.org Customer Satisfaction with Network Performance of BSNL and AIRTEL Operating In Gwalior Division (M.P.) 1 1 Dr. R. C. Upadhyaya‚ 2Vashundhra Sharma Prof.Commerce Department‚ GOVT.K.R.G.College‚ Jiwaji University‚ Gwalior (M.P.) 2 P.hd Scholar‚ Jiwaji University‚ Gwalior (M.P.) Abstract: In the today’s competitive world communication plays a very important
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Summer Project Report on “Comparison Between Two Telecom Companies” Airtel & Vodafone Submitted in partial fulfilment of the requirements of the degree of Bachelor of Business Administration (BBA) of Amity Global Business School‚ Chandigarh Faculty Guide- Submitted By- Prof. Supriya Rahul Sehgal Karamjeet Kaur
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CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY The aim of marketing is to meet and satisfy target customers needs and wants. Understanding the consumer behavior and consumers is never simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their minds at the last minute. Studying customers provides clues for developing r new products‚ product features‚ prices‚ channels‚ messages and
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COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
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[pic] Term Paper of Marketing Management Topic: Comparative Study of Marketing Mix Elements Of Vodafone and Airtel Submitted by: Submitted to: Arun Verma Anju Saini 11012490- A26 (faculty) Sec: 1011 MBA (IB) Acknowledgement I feel immense pleasure to give the credit of my term paper to all those individuals who guided me
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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Brand Presentation Hello! My name is Vladislava Stoeva or Val and my major of study is Business Administration. My career aspirations are to find a stimulating and challenging position which builds on my university skills and knowledge‚ as well as a professional experience. I am an ambitious individual who wants to learn and develop under the guidance of those who are at the top of their field and then use those skills to become an expert myself What distinguish me from other candidates is that
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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A STUDY ON “CUSTOMER SATISFACTION ON MOBILE POSTPAID CONNECTION” AT BHARTI AIRTEL LIMITED (HYDERABAD) A Project Report submitted to VISHWA VISHWANI Institute of Systems & Management (AICTE) In partial fulfillment of requirement for the award of POST GRADUATE PROGRAM (DEGREE) IN BUSSINESS MANAGEMENT for the 2006-08 session Submitted By: RAJU SHANKAR Reg. No. - 2014 VISHWA VISHWANI Institute of Systems
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