4P: Jordan Air In order to briefly explain how marketing mix is applied‚ I am going to give you the example of the “Jordan Air” So you can see an example of marketing mix I will show you a product that you all know “Jordan Air”. Product: The product that I will present you is the "Air Jordan" by Nike. Air Jordan is a brand of shoes and athletic apparel designed‚ owned‚ and produced by Nike and Michael Jordan for Nike’s Jordan Brand subsidiary but I will focus on the market of trainers.
Premium Nike, Inc. Michael Jordan
Air Jordan Air Jordan Nick Johnson Introduction to Marketing Marketing is extremely important when it comes to a product or service. If a business markets their product in the right manner‚ their business will skyrocket in yearly turnovers‚ making the business wealthy. If a business is able to do this‚ they may transform from a small‚ one location business‚ to a multi-nation franchise that is well known by the majority of retail shoppers. There are four separate categories
Premium Marketing Business Management
first pair of Air Jordan’s; a sneaker that would end up changing the entire shoe industry. With a plan for success in mind‚ Moore made a deal with a Chicago Bulls rookie‚ Michael Jordan to endorse a new type of sneaker during each game. “The Air Jordan I had a price tag of $65‚ which made it the most expensive basketball shoe on the market. These shoes featured the iconic Nike Swoosh on the mid panel and a newly designed winged logo on the upper ankle. The Air Jordan I featured a Nike Air unit for heel
Premium Nike, Inc. Michael Jordan Athletic shoe
Air Jordan is a brand of shoes and athletic clothing designed‚ owned‚ and produced by Michael Jordan for Nike’s Jordan Brand subsidiary. The shoes‚ informally referred to in the plural as Air Jordan’s or simply J’s‚ were first released for public consumption in 1985 after Michael Jordan wore them in 1984 as a rookie; thereafter‚ new designs were released annually. Since its introduction into the sports shoe market‚ the Air Jordan evolved to the original basketball shoes to models for different uses
Premium
With the third pick of the 1984 NBA Draft‚ the Chicago Bulls selected Michael Jordan. With the Houston Rockets and the Portland Trailblazers holding the first and second picks‚ who knew they’d be passing up the one who would eventually become the world’s greatest basketball player of all time. However‚ back then many other organizations overlooked his greatness. Jordan initially wanted to be featured on either the Adidas or Converse brand‚ but they weren’t as interested as he was. At that time‚
Premium Michael Jordan Nike, Inc.
AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
Premium Low-cost carrier Airline
Raghubir‚ P. and Woodside‚ A. (2012)‚ ‘Consumer Behaviour: Human Pursuit of Happiness in the World of Goods’‚ Open Mentis. John‚ Deborah R. et al (2006)‚ ‘Brand Concept Maps: A Methodology for Indentifying Brand Association Networks’ Journal of Marketing Research‚43(November)‚ 549-563
Premium Concept Airline Concept map
AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
Premium Airline Low-cost carrier Southwest Airlines
Life Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called “Nike” which is a pair of legendary shoes. Nike‚ Inc. is an America transnational corporation that has its own design and technology‚ and it’s mainly products is clothes‚ shoes‚ and equipment etc. The Nike shoes also is one of fortune 500 company‚ and the rank of Nike‚ Inc. is 126. (A Time Warner Company‚ 2013) Different Nike’s Product have unlike Life cycle‚ because of epidemic and seasonality of product
Premium Nike, Inc. Michael Jordan
482781 MK 341 C August 30‚ 11 Air Jordan Sneakers 1. Product a. Air Jordan Sneaker 2. Why b. I chose Jordan sneakers because I am a faithful fan of the product. I have been wearing Air Jordan sneakers since the age of 12‚ I have stood in line to buy the latest pair every month ever since then. I also chose this product because many people in my age (18-24) are just as enthused about purchasing these sneakers‚ and have been since Jordan started selling in the 1980’s. There
Premium