Air Jordan Marketing Strategy
Air Jordan
Air Jordan
Nick Johnson
Introduction to Marketing
Marketing is extremely important when it comes to a product or service. If a business markets their product in the right manner, their business will skyrocket in yearly turnovers, making the business wealthy. If a business is able to do this, they may transform from a small, one location business, to a multi-nation franchise that is well known by the majority of retail shoppers.
There are four separate categories that marketing is divided into:
Product
* Is the product of interest to customers? * What key features of this product attract the attention of customers? * How do customers regard the quality of this product?
Price
* Do customers …show more content…
Its evolving state in the texture, comfort and looks of its various shoes are helping the brand stay as one of the highest sporting shoe brand available.
Due to the various ‘retro’ models of Jordans that are continuously released, this shoe brand has become more of a collector’s item than just a shoe. There are well over 40 different editions of Jordans, enabling this brand to become more than just a basketball centred shoe.
Product
The Air Jordan shoe brand is a subsidiary or the well-known brand, Nike. The brand is named after, and promoted by Michael Jordan. Since Jordan is a line of products designed and manufactured by Nike, there is no individual sales data for it. Nike’s fourth quarter revenues (May 31st 2012) rose 12 percent, or 14 percent on a currency neutral basis, to $6.5 billion, the largest revenue quarter in NIKE, Inc.’s history.
As you can see, Nike is a large brand when it comes to shoes, apparel and its various other sources of income.
In 2013, Nike received an income of 10.93 Billion USD (United States Dollars).
As you can see, Nike is a large brand when it comes to shoes, apparel and its various other sources of …show more content…
Retail shopping would be the most prominent way for buying a pair of Air Jordan’s. You are able to have a look at the detail of the product before trying on your size and buying them.
Air Jordan also covers internet shopping, with its own personal website (www.jumpman23.com). Jordan’s site covers the descriptions behind why the products are based off, how they are made and what they are made of. It shows the complete range of shoes that have ever been made by Nike, that are in the Air Jordan subsidiary. You are able to view every shoe from a 360 degrees standpoint so you can inspect the product before you buy it. You are even able to create your own shoe from one of the base models, by picking your own colours and fittings; Jordan offers customisation of its shoes like no others.
Promotion
Air Jordan is extremely well known throughout sports and generally everyday life. It is a brand that signifies sport. With Michael Jordan being the inspiration, Nike/Air Jordan are able to advertise their various products through: * Television * Radio * Newspapers *
Air Jordan
Nick Johnson
Introduction to Marketing
Marketing is extremely important when it comes to a product or service. If a business markets their product in the right manner, their business will skyrocket in yearly turnovers, making the business wealthy. If a business is able to do this, they may transform from a small, one location business, to a multi-nation franchise that is well known by the majority of retail shoppers.
There are four separate categories that marketing is divided into:
Product
* Is the product of interest to customers? * What key features of this product attract the attention of customers? * How do customers regard the quality of this product?
Price
* Do customers …show more content…
Its evolving state in the texture, comfort and looks of its various shoes are helping the brand stay as one of the highest sporting shoe brand available.
Due to the various ‘retro’ models of Jordans that are continuously released, this shoe brand has become more of a collector’s item than just a shoe. There are well over 40 different editions of Jordans, enabling this brand to become more than just a basketball centred shoe.
Product
The Air Jordan shoe brand is a subsidiary or the well-known brand, Nike. The brand is named after, and promoted by Michael Jordan. Since Jordan is a line of products designed and manufactured by Nike, there is no individual sales data for it. Nike’s fourth quarter revenues (May 31st 2012) rose 12 percent, or 14 percent on a currency neutral basis, to $6.5 billion, the largest revenue quarter in NIKE, Inc.’s history.
As you can see, Nike is a large brand when it comes to shoes, apparel and its various other sources of income.
In 2013, Nike received an income of 10.93 Billion USD (United States Dollars).
As you can see, Nike is a large brand when it comes to shoes, apparel and its various other sources of …show more content…
Retail shopping would be the most prominent way for buying a pair of Air Jordan’s. You are able to have a look at the detail of the product before trying on your size and buying them.
Air Jordan also covers internet shopping, with its own personal website (www.jumpman23.com). Jordan’s site covers the descriptions behind why the products are based off, how they are made and what they are made of. It shows the complete range of shoes that have ever been made by Nike, that are in the Air Jordan subsidiary. You are able to view every shoe from a 360 degrees standpoint so you can inspect the product before you buy it. You are even able to create your own shoe from one of the base models, by picking your own colours and fittings; Jordan offers customisation of its shoes like no others.
Promotion
Air Jordan is extremely well known throughout sports and generally everyday life. It is a brand that signifies sport. With Michael Jordan being the inspiration, Nike/Air Jordan are able to advertise their various products through: * Television * Radio * Newspapers *