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Nike's Advertising Campaign

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Nike's Advertising Campaign
Nike Commercial Nike has striven to become the world's largest marketer of athletic footwear. Nike products are sold throughout a large amount of retail stores. Their products are also available online for purchase. The company Nike is known to operate and facilitate domestically and overseas. From previous experience shopping with Nike they are known for having great products and a numerous selection of items to choose from. They include a large variety of athletic shoes for all ages and genders. Nike shoes also come in different styles to fit everyone’s needs. People can purchase running, training, and basketball shoes, and all other sporting goods from Nike. Clothing is also one of Nike’s biggest selling items. The company offers t-shirts, …show more content…
Nike sponsors many high-profile athletes and sports teams around the world. “Just Do It “and “Swoosh” is Nike trademarks logo. Just Do it 25th Anniversary Nike commercial is for all people. In the article “Daily Mail” by Bianca London, applies “the campaign invites users to virtually compete against world’s top athletes (London).” The commercial is directed to all ages, and diversities. From watching the commercial I was able to detect who the audience was directed to, which was all athletes. The commercial uses the Nike moto “Just Do It” to motivate and inspire people not to be afraid and follow their dreams. Following your dreams and making anything possible by believing in yourself. They use multiply scenarios in the Nike commercial ad with examples that no challenge is a hard challenge. In the YouTube ad one of the examples was a person who liked to fight. He was using his fighting skill to bully another person in the commercial. The background of the YouTube commercial by Road26, says “pick on someone your own size or pick on someone twice your size (YouTube)”. Before you knew it the bully was on a football field by himself going against a team and then in a boxing ring facing Andre Ward that was bigger than him. In his eyes you can see he was ready to face his challenge. He still wanted to fight no matter how hard it will be. He accepted all the challenges he was faced to prove a point that he was a

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