Swot of Nike

Topics: Nike, Inc., Human, Law Pages: 2 (337 words) Published: April 11, 2012
Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first, however, with its many strengths, it finally became a symbol of sportswear. * Strengths

* Tailored to the needs of every athlete: “get all geared up” option on website takes you through a series of questions to find the perfect gear for you. * Personal: Through NIKEiD athletes are able to express their individual style. * Beginner Friendly: “If you have a body, you are an athlete.” This definition of an athlete represents the potential of every human on the planet. * Motivational: Mission statement: “To bring inspiration and innovation to every athlete in the world” * Recognizable: Nike swoosh is instantly known. “Just do it” is also associated with Nike. * Global brand: Number one sports brand in the world. Revenues of over 20 billion while second place sports brand (Adidas) is bringing in 5 billion. * Top of athletic game: With new ideas and technology Nike leaves competitors in defensive mode. * Weaknesses

* High prices compared to competitors
* Labor law problems:
1. Have young kids working in factories
2. Poor working conditions
* Marketing Breakdown:
1. Over 55% of sales come from shoes
2. Little presence in baseball
* Opportunities
* Expansion into second tier Chinese cities and India
* Bigger presence in Olympics and FIFA
* Technology development: Nike Fuel Band and Nike+ iPod
* Fashion: Accessories
* Newest NFL apparel contract
* Threats
* Competition in shoes and clothing because of lower prices * Bad economy is challenging our high prices
* Currency and trade problems
* Recession Causing loss of jobs
* Social Responsibility
* Six star program: Healthy Chemistry, climate stability, water stewardship, closing the loop,. Thriving opportunities,...
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