4P: Jordan Air
In order to briefly explain how marketing mix is applied, I am going to give you the example of the “Jordan Air” So you can see an example of marketing mix I will show you a product that you all know “Jordan Air”.
The product that I will present you is the "Air Jordan" by Nike. Air Jordan is a brand of shoes and athletic apparel designed, owned, and produced by Nike and Michael Jordan for Nike's Jordan Brand subsidiary but I will focus on the market of trainers.
* These are high quality trainers, and they are considered as high range of trainers. * The Jordan Nike shoes are unique in that the swoosh logo of the firm do not appear on the Jordan brand products, only the Jumpman appears.
* The Jordan shoes are very expensive and there are almost never promoted even when there is a new range. Why? Because it is possible to buy all Air Jordan! The Jordan 1 in 1987 is still marketed. The style of Air Jordan is doesn’t date. * The price for Jordan Shoes are around 180 euros
These pairs of trainers marketed in shops specialized athletic shoes. * We found Jordan shoes in the specialized sport stores like Decathlon, Go Sport, Citadium, JD Sports ... But to have a wider choice you have to go to the shops or Nike Air Jordan in Shops. It is also possible to buy them online, * There is also the possibility of buying shoes on the Internet (Nike official web stores or jumpman23 official stores of Jordan Brand). Jordan shoes even have a website independent of Nike. * Jordan’s are unique shoes and this is why we cannot buy in any store.
* Jordan Brand uses all traditional media to communicate: radio, television, cinema, Internet and press. The first promotion for the Jordan brand is the personality of Michael Jordan. In fact, MJ is the best player in history in basketball. * Jordan Brand communicates through commercials spots with Michael Jordan showing. * Event with...
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