Mass communication 101 chapter 1-3 notes
MASS COMMUNICATIONS 101:
Chapter 1:
communication: How we socially interact at a number of levels through messages. intrapersonal communication: Communication you have with yourself. How you assign meaning to the world around you. interpersonal communication: Communication, either intentional or accidental, between two people. It can be verbal or nonverbal. group communication: Communication in which one person is communicating with an audience of two or more people. The roles of communicator and audience can be changing constantly. mass communication: When an individual or institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender. mass media: The technological tools, or channels, used to transmit the messages of mass communication.
Sender Message Channel Receiver (SMCR) or transmission model: A dated model that is still useful in identifying the players in the mass communication process. bloggers: People who post their thoughts, typically with the most recent posts at the top of the page, on a regularly updated Web site. message: The content being transmitted by the sender to the receiver. encoding: The process of turning the sender’s ideas into a message and preparing the message for transmission. channel: The medium used to transmit the encoded message. receiver: The audience for the mass communication message. decoding: The process of translating a signal from a mass medium into a form that the receiver can understand and then interpreting the meaning of the message itself. heterogeneous audience: An audience made up of a mix of people who differ in age, sex, income, education, ethnicity, race, religion, and other characteristics. noise: Interference with the transmission of a message. This can take the form of semantic, mechanical, or environmental noise. anonymous audience: An audience the sender does not personally know. These are not
Chapter 1:
communication: How we socially interact at a number of levels through messages. intrapersonal communication: Communication you have with yourself. How you assign meaning to the world around you. interpersonal communication: Communication, either intentional or accidental, between two people. It can be verbal or nonverbal. group communication: Communication in which one person is communicating with an audience of two or more people. The roles of communicator and audience can be changing constantly. mass communication: When an individual or institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender. mass media: The technological tools, or channels, used to transmit the messages of mass communication.
Sender Message Channel Receiver (SMCR) or transmission model: A dated model that is still useful in identifying the players in the mass communication process. bloggers: People who post their thoughts, typically with the most recent posts at the top of the page, on a regularly updated Web site. message: The content being transmitted by the sender to the receiver. encoding: The process of turning the sender’s ideas into a message and preparing the message for transmission. channel: The medium used to transmit the encoded message. receiver: The audience for the mass communication message. decoding: The process of translating a signal from a mass medium into a form that the receiver can understand and then interpreting the meaning of the message itself. heterogeneous audience: An audience made up of a mix of people who differ in age, sex, income, education, ethnicity, race, religion, and other characteristics. noise: Interference with the transmission of a message. This can take the form of semantic, mechanical, or environmental noise. anonymous audience: An audience the sender does not personally know. These are not