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The way we communicate with others and with ourselves ultimately determines the quality of our lives.The first party who sends the information is called the sender and the second party who receives the information, decodes the information and accordingly responds is called the receiver or the recipient. Thus in simpler terms communication is simply a process where the sender sends the information to the receiver for him to respond.

In an organization, your boss will never give you your share of credit, unless and until you present your work in a well defined manner. How will one present his/her work- by communication.
Parents will never understand that their child is hurt unless and until, the child cries or shows his wounds. What is crying? A form of communication. What does showing of wounds mean-The child wants to communicate to his parents that he needs to be immediately attended by the doctor.
Mike preferred pasta to pizza and once during the Christmas party, he made his point clear and pasta was ordered only for Mike as Jenny, Christina and Tony were all pizza lovers. Mike did nothing but simply communicated and passed on his desire to his gang, here Mike being the sender and the others receiver.
It is of utmost importance not only to communicate but also effectively communicate. Please throw some light on the first instance where Lisa was not suitably promoted. She did give her presentation, she did communicate, then why was she denied her promotion? She did not effectively communicate.