University of Phoenix Material
Effects of Mass Media Worksheet
Write brief 250-to 300-word answers to each of the following:
|Questions |Answers | |What were the major developments in the |During the 20th century, due to new technology the effect of mass media had grown. Methods| |evolution of mass media during the 20th |of communication evolved from oral to digital. Mass media is intended for a large | |century? |audience. The major developments in evolution of mass media in the 20th century were: | | |mobile phones, printing and publishing technology, color printers, TV’s, the internet, and| | |the use of space satellites. Mobile phones were a major development of mass media. Because| | |of mobile phones people could access media anywhere at any time to all over the world with| | |very little cost. Another major development of mass media is the internet. Each mass media| | |has its own content types, its own creative artists and technicians, and its own business | | |models. For example, the Internet includes web sites, blogs, podcasts, and various other | | |technologies built on top of the general distribution network. Due to the internet it has| | |allowed mass media to air to people around the world and to do more research. Before the | | |internet people could only spread the word by local radios, and newspapers. Many mass | | |media outlets take advantage of the availability of internet in many...