Preview

Marketing Success Factors of Coca-Cola Company Essay Example

Good Essays
Open Document
Open Document
5731 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Success Factors of Coca-Cola Company Essay Example
1.0 Executive Summary
This report was commissioned to analyze the ten marketing success factors of Coca-Cola Company and suggest Coca-Cola Company on how to solve the problems that had been faces.
The research shows on how Coca-Cola Company achieves their success in nowadays by marketing success factors. The ten marketing success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix, positioning, factors that influencing customer choice, innovation, brand development strategy and implementing, monitoring, controlling.
Further investigation reveal that the market problems of Coca-Cola Company. Coca-Cola Company has facing market problems such as health effect, competitors and environmental impact.
Based on the study, we recommended Coca-Cola Company solve their health problem by launch sugar free, sugar less, low-calorie and no-calorie product. We recommended Coca-Cola Company solve their competitors problem by understand the culture of a country and launch a product that has not launched by others competitors before. Finally, we recommended Coca-Cola Company solve their environmental impact by using recycle plastic in their bottle.

2.0 Business Overview
2.1 History of Coca-Cola Company
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company.
The Coca-Cola company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. White head, secured the exclusive
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 4 Business Btec Business Level 3 Unit 3
    • 657 Words
    • 3 Pages

    Unit 4 Business Btec Business Level 3 Unit 3

    In overall the coca cola made of it's self a successful business and a brand through the years, but comparing coca cola 128 years ago from now they had made a massive success in their marketing, the made sure they provide their consumers of what the expected but that's is not enough because right now they are competing with different business in the same industry they should be focus more in bringing the enchanted aroma of coca cola that people use to like, the classic coca cola, their branding strategy was always leading the market with their creativity…

    • 657 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Final Week 6 Team Marketing Plan III
    • 3117 Words
    • 13 Pages

    Final Week 6 Team Marketing Plan III

    The Coca-Cola Company is the industry leader in selling soft drinks. Its brand is easily recognized and well established. A well designed integrated communication marketing plan is critical to the success of the launch of Coca-Cola…

    • 3117 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca Cola Limited Marketing Strategy
    • 5346 Words
    • 22 Pages

    Coca Cola Limited Marketing Strategy

    Coca Cola Limited is one of the leading soft drinks companies which are operating around the world. The company was started in 1886 and is running successfully for 125 years. Bell (2003) claimed that people in nearly 200 countries drink more than one billion eight-ounce (237 ml) servings of Coca-Cola products every day. So, Coca Cola can be said as the favorite brand of the consumers. It has offered various types of products for the customers like Coca-Cola, Diet Coke, Coke Zero,Sprite, Fanta, Relentless etc. to satisfy its customer. Coca Cola Limited wants to be part of customer’s fun, entertainment, happiness and sharing. For that reason, the company mainly focuses on the happiness of the customers and they started some campaign related to happiness. Coca Cola limited uses integrated marketing communication for maintaining relationships with the customers. Within this report, researchers will find out the marketing communication strategies, objectives, theories, and others marketing communication factors related to Coca-Cola Company. Finally, the readers will get clear idea about the marketing communication strategies of this company.…

    • 5346 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca-Cola India Case Study Analysis
    • 1062 Words
    • 5 Pages

    Coca-Cola India Case Study Analysis

    Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However, the potion soon turned into world’s largest selling brand after carbonated water in addition to fountain water with other constituents were added to the brand. Furthermore, soon after the addition of carbonated water, Coca-Cola brand was given the honor of 1887 and in just year of two years, the brand began to spread its sales all over the world. However, the brand got under the wave of ten billion cases in the past decades, which made its growth come to sudden plunge and with lesser improvement in the sales. During the era of 2000, the brand had per annual sale growth of 0.2 %, which is a deep loss for the company as back in 1980s, its sales growth, had been 5-7%. Furthermore, as it began its sales in India, the Coca-Cola began to see its rise again since the brand became a favorite of the one billion population of the country, which comprised of every rural or urban part of the community.…

    • 1062 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Misuse of Ipads
    • 1734 Words
    • 7 Pages

    Misuse of Ipads

    The Coca-Cola is one of the most popular and recognizable brands in the world. According to the social surveys, Americans associate “Coca-Cola” with the spirit of patriotism and as a reminder of a traditional American values and the lifestyle (Slater, 2000, p. 202). Coca-Cola being a brand with few decades’ history has a strong organizational culture and well-defined, structured mission and vision directions. On the of official webpage of the company it is said that…

    • 1734 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Demographic Factors Research
    • 909 Words
    • 4 Pages

    Demographic Factors Research

    Coca Cola is one of the biggest beverage organizations in its industry. Coca Cola manufactures and distributes, and markets their products. Coca Cola was invented on May 1886 by John Stith Pemberton in Jacob’s pharmacy in Atlanta, GA (Coca Cola, 2009). The name for the company was suggested by his bookkeeper Frank Robinson.…

    • 909 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Coca Cola Marketing
    • 1434 Words
    • 6 Pages

    Coca Cola Marketing

    The marketing position of Coca Cola throughout the world is the nr 1 leading company in the supplying, producing and marketing of soft drinks and syrups, and that is the reason why they enjoy 59% of the largest market share. If we look at the market potential in the world for a company dealing in soft drinks, we can see that there is a great…

    • 1434 Words
    • 6 Pages
    Better Essays
    Read More
  • Best Essays

    coca cola marketing plan
    • 2970 Words
    • 12 Pages

    coca cola marketing plan

    The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola have more than 400 brands that appeal to many different people all throughout the world. They are able to fulfill the satisfaction needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of people from all races, genders, and ages. Coca Cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing Coca Cola is an obvious and easily known by all people. The popularity of Coca Cola has increase very recognizable company. It is well known worldwide and its branding is persistently earned by Coca Cola exceeds all other beverage corporations and these funds would over the years. Is still rising to this day, and will continue into the future. The finances show vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola that show the superiority to that of competitors, ranging from promotional techniques to corporate structure. Some of these aspects include, positioning, marketing mix strategy, and implementation plan. These aspects place Coca Cola greater to competitors, originating Coca Cola to aspire higher objectives and missions. It is the mission at Coca Cola to refresh and completely satisfy the world and it is the vision to make a bottle of Coca Cola available within arms’ reach of very person all around worldwide.…

    • 2970 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Favorite Brand Paper
    • 1366 Words
    • 5 Pages

    Favorite Brand Paper

    Coca-Cola is an exceptional brand because it has created its success with effective marketing tools. First, Coca-Cola incorporates social responsibility to their business. Social responsibility is a company’s obligation to improve its positive effects of society and reduce its negative effects (Perreault et al. 2011). Coca-Cola has mastered this concept by making positive improvements to lessen the effects of production on the planet. The company has prevented 5M metric tons of carbon dioxide…

    • 1366 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Tccc Business Strategy
    • 3293 Words
    • 14 Pages

    Tccc Business Strategy

    This report is centered on research of The Coca Cola Company (Global) in the carbonated beverage market. Various methods and models of analysis were used in examining the company’s market position and determining its strategic competitive advantage.…

    • 3293 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca Cola Swot Analysis
    • 2904 Words
    • 12 Pages

    Coca Cola Swot Analysis

    Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and physical disorders. The formula changed hands three more times before Asa D. Candler added carbonation and by 2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, with more than 400 widely recognized beverage brands in its portfolio. With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887 and by 1895, was being sold in every state and territory in the United States. In 1899, it franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by 1910.10 Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide, Coca-Cola generated more than 70% of its income outside the United States by 2003…

    • 2904 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Market Analysis Coca-Cola Essay Example
    • 7851 Words
    • 32 Pages

    Market Analysis Coca-Cola Essay Example

    This paper presents the market management plan for the Coca Cola Company. In order to develop the marketing plan for the company, organization’s analysis is carried out using different marketing models such as customer analysis, company analysis and competitor analysis. Moreover, the company’s strengths and weaknesses have been found in the industry by comparing it with its competitors in the market. The market segmentation model has been performed to identify the target market, market segmentation and market positioning of the Coca Cola Company. Through using the marketing mix model for the Coca Cola, it is found that the company has been using diversified products and product packaging as means of key success factors. The PEST analysis of the company points out the effects of the external environmental factor as the core of the business operation that largely influences the company’s decision-making process.…

    • 7851 Words
    • 32 Pages
    Powerful Essays
    Read More
  • Best Essays

    Value Chaine of Coca Cola Company with Graph
    • 3976 Words
    • 16 Pages

    Value Chaine of Coca Cola Company with Graph

    The Coca Cola Company: Marketing Strategy Contents Introduction and Summary of the Company ............................................................................................ 3 Environmental Analysis ........................................................................................................................... 3 Political ............................................................................................................................................... 4 Economic............................................................................................................................................. 4 Social................................................................................................................................................... 4 Technological ...................................................................................................................................... 5 Customer analysis – STP analysis ............................................................................................................. 5 Segmentation ...................................................................................................................................... 6…

    • 3976 Words
    • 16 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    A Study on Sales Promotional Activities of Pepsico
    • 12586 Words
    • 51 Pages

    A Study on Sales Promotional Activities of Pepsico

    I take this opportunity to place on record my grateful thanks and sincere gratitude to…

    • 12586 Words
    • 51 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Brand Elements Research : Coca Cola
    • 1500 Words
    • 8 Pages

    Brand Elements Research : Coca Cola

    Coca-Cola always regard the brand as its most important asset, the most external performance of brand are symbol and sign element. In today′s “eyeball economy” era, consumer′s attention is very limited under the situation of massive commodity information. Brand need to attract customer’s attention in order to win in the competition. To adapt to constantly changing market conditions, Coca-Cola always adjusts the details of its brand image every few years but only change the manifestation mode not the core elements.…

    • 1500 Words
    • 8 Pages
    Good Essays
    Read More