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Demographic Factors Research

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Demographic Factors Research
Coca Cola
Coca Cola is one of the biggest beverage organizations in its industry. Coca Cola manufactures and distributes, and markets their products. Coca Cola was invented on May 1886 by John Stith Pemberton in Jacob’s pharmacy in Atlanta, GA (Coca Cola, 2009). The name for the company was suggested by his bookkeeper Frank Robinson.
The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.
The main demographic at work at Coca-Cola Company is that “the company continuously wins in the marketplace because of the pride, passion and dedication their employees bring to the business of quenching the world's thirst” (Coca Cola, 2009). The company is often said to be a great place to work because employees located globally are given opportunities to work together and build the world’s greatest brands, to develop their skills and expand their areas of expertise.
“Coca Cola values the relationships with its employees. They understand that the success of the business depends on every employee in their global enterprise” (Coca Cola, 2009). For this reason Coca Cola was ranked #9 on the 2009 Diversity Inc Top 50 Companies for Diversity list. This will be the sixth year in a row that the company has won this honor. The company has also won awards for the Human Rights Campaign Best Place to Work awards for their performance regarding workplace policies for gay, lesbian, bisexual and transgender associates (Coca Cola, 2009).

Proctor & Gamble
William Procter and James Gamble formed the company known as Procter & Gamble in 1837 (2005). The two men came from England and Ireland and decided to stay in Cincinnati and put their money



References: Kottak, C. P. & Kozaitis, K. A. (2003). On being different: Diversity and multiculturalism in the North American mainstream (2nd ed.) Proctor & Gamble, 2010. Retrieved on July 1, 2010 from http://www.ohiohistorycentral.org/entry.php?rec=969 "Procter & Gamble", Ohio History Central, July 1, 2005, retrieved on July 1, 2010 from http://www.ohiohistorycentral.org/entry.php?rec=969 Richardson, N. (2006). 10 BEST IN WORKFORCE DIVERSITY. Black Enterprise, 36(12), 126 The Chronicles of Coca Cola. (2009). Retrieved on July 1, 2010 from http://www.thecoca-colacompany.com/heritage/chronicle_global_business.html The Coca Cola Company. (2009). Workplace Culture. Retrieved on July 1, 2010 from http://www.thecoca-colacompany.com/citizenship/workplace_culture.html

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