Coca-cola and Supply Chain

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UNIVERSITY OF BRADFORD
SCHOOL OF ENGINEERING, DESIGN AND TECHNOLOGY
ENG4088M SUPPLY CHAIN MANAGEMENT
SEMESTER 1, 2010-2011 COURSEWORK
TOPIC: ANALYSE AN EXISTING SUPPLY CHAIN ACTIVITIY IN A PARTICULAR ORGANIZATION AND SUGGEST THE IMPLEMENTATION OF NEW PRACTISES OR MODIFICATION OF CURRENT PRACTICES TO IMPROVE THE PERFORMANCE OF THE SUPPLY CHAIN. CASE STUDY: COCA-COLA BOTTLING COMPANY

OBJECTIVES: The main purpose of this report is to suggest the implementation of new practices and also to modify current practises to improve the performance of the supply chain in the logistics department of the Coca-cola bottling company and also to manage the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers frequently.

INTRODUCTION
The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different languages. The Coca Cola Company is part of the fabric of life in each of the communities they serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace, preserving the environment and strengthening the community. The product was born in Atlanta, Georgia, USA on May, 1886 which was invented by Doctor John Pemberton a local pharmacist in a small city in Atlanta, USA. There are 6 functional departments within Coca Cola, these are:

1.Marketing

2.Finance

3.Packaging

4. Sales

5.Research and development

6.Administration

Marketing

The Coca Cola marketing department at the Atlanta Headquarters develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the Coca-Cola system maximizes its resources for market leadership and profitable growth. The marketing departments are responsible for marketing the products, advertising the products and promoting the products. If all these departments performs their duty firmly then the objectives of The Coca-Cola Company will reach its ultimate goal

Finance
The finance department of the Coca Cola Company is responsible for financial record keeping. This involves keeping records of money received and paid out. The financial records will be used to produce the annual reports for the shareholders so that they can see the company performance. The Finance department is also responsible for the management accounts of the business like marketing etc. The Coca-Cola Company finance department is also responsible for making budget of the company and for each department like marketing department or research and development department. They will also be involved in the planning process like taking over or any major decision.

Packaging
The packaging department of The Coca-Cola Department is responsible for the packaging of the products. They have to make the packaging attractive so that that product meets the eyes of the consumers. Bringing new products package is their responsibility. It works with the companies bottling partners to produce an attractive combination.

Sales

The sales department of the Coca Cola Company is to coordinate the selling program. They also have to make the distribution methods, etc. Also, decide how much to sell and how much to store in the warehouse and to choose the transporting method which is the most cost efficient and the quickest way.

Research and development

This department has their budget given by the finance department and their...
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