Value Chaine of Coca Cola Company with Graph

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The Coca Cola Company: Marketing
Strategy

Contents
Introduction and Summary of the Company ............................................................................................ 3 Environmental Analysis ........................................................................................................................... 3 Political ............................................................................................................................................... 4 Economic............................................................................................................................................. 4 Social................................................................................................................................................... 4 Technological ...................................................................................................................................... 5 Customer analysis – STP analysis ............................................................................................................. 5 Segmentation ...................................................................................................................................... 6 Targeting ............................................................................................................................................. 6 Positioning .......................................................................................................................................... 7 Competitive Analysis ............................................................................................................................... 7 SWOT Analysis..................................................................................................................................... 7 Strengths ......................................................................................................................................... 7 Weaknesses..................................................................................................................................... 8 Opportunities .................................................................................................................................. 8 Threats ............................................................................................................................................ 9 Porter’s Five Force Analysis ............................................................................................................... 10 Competition................................................................................................................................... 10 Threat of new Entrants .................................................................................................................. 10 Threat of substitute products......................................................................................................... 11 Supplier power .............................................................................................................................. 11 Buyer Power .................................................................................................................................. 11 Strategic approach and competitive advantages.................................................................................... 12 Channel analysis.................................................................................................................................... 13 Communication – Innovative advertising ........................................................................................... 13 Distribution ....................................................................................................................................... 14...
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