A Study on Sales Promotional Activities of Pepsico

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A STUDY ON THE SALES PROMOTIONAL ACTIVITIES

A
Summer Internship Project Report
Submitted in partial fulfillment of
The Master of Business Administration (MBA)
Degree under Biju Patnaik University of Technology, Rourkela

By
K.Chandrakanti
Regd. No.: 0906202052 Roll No.: 200975721

[pic]
2009 - 2011

Under the guidance of
Mr. Ratnakar Mishra

NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY
Palur Hills, Berhampur, Orissa – 761008, India

ACKNOWLEDGEMENT

I take this opportunity to place on record my grateful thanks and sincere gratitude to Who has given me this opportunity to conduct this project work in this organization. My study would not have been completed if I had not been able to get support and guidance of other employees of the organization.

I am also highly indebted to my esteemed college guide, Mr. Chinmaya Sahu, Faculty of Marketing and Mr. Ratnakar Mishra, Faculty of HR for their suggestions and help for making this project prosperous.

I express my gratefulness towards Mr. Shom Prasad Das, Course Coordinator MBA, my other faculty members Pavan Sir, Srikant Sir and Sarat Sir for their relevant suggestions.

Lastly, I would express my grateful thanks to my family members who inspired me to put my best efforts for the preparation of the Project Report..

K. Chandrakanti

LIST OF TABLES

Table 2.1. Product Range of Coca Cola………………………………………………………19 Table 2.2. Factors affecting Marketing opportunities……………………………………….23 Table 4.1. Outlets visited………………………………………………………………………38 Table 4.2. Space club rack……………………………………………………………………..39 Table 4.3. Volume of warm stocking………………………………………………………….40 Table 4.4. Volume of cold stocking……………………………………………………………41 Table 4.5. Overall Performance of PEPSI……………………………………………………42 Table 4.6. Types of Outlet……………………………………………………………………..43 Table 4.7. Percentage sales of brands……………………………………………………….. 44 Table 4.8. Most selling product of PEPSI……………………………………………………45

CONTENTS

Chapter No. Topic Page No.

1 INTRODUCTION
1.a Introduction 5-12

1.b Objective of the study 12 1.c Purpose of the study 12-13

2 COMPANY PROFILE
2.a History of the Tripty Drinks Pvt. Ltd 15-17
2.b Vision16
2.c Mission statement 16
2.d Organizational structure17-18 2.e Majors competitors19 2.f HR Practice19-21 2.g SWOT Analysis 22-23 2.h Product and Technology 24-26 3 METHODOLOGY

3.a Design of the study 28-30 3.b Sources of Data 30-35 3.c Sampling 36 3.d Limitations 36

4 FINDINGS AND INTERPRETATION 38-49 5 CONCLUSION AND RECOMMENDATION 51-53 ANNEXURE 54...
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