E-Promotional Stratergies in Select Retail Outlet

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e-Promotional strategies in the selected Retail Outlets_____________

e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE

A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of

Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore

M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007

________________________________________________________________________ M.P. Birla Institute of Management

e-Promotional strategies in the selected Retail Outlets_____________

DECLARATION

I hereby declare that this dissertation entitled “e-Promotional Strategies in the select Retail Outlets in Bangalore” is the result of my own research work carried out under the guidance and supervision of Dr. K.V. Prabhakar, MPBIM Bangalore.

I also declare that this dissertation has not been submitted earlier to any Institute/Organization for the award of any degree or diploma.

Place: Bangalore Date: (Gaurav Sharma)

________________________________________________________________________ M.P. Birla Institute of Management

e-Promotional strategies in the selected Retail Outlets_____________

CERTIFICATE

I hereby certify that this dissertation entitled “e-Promotional Strategies in the select Retail Outlets in Bangalore” has been prepared by Gaurav Sharma under the guidance and supervision of Dr. K V Prabhakar, Senior Professor, M.P.Birla Institute of Management, Bangalore.

Place: Bangalore Date:

(Dr. Nagesh S Malavalli) Principal

________________________________________________________________________ M.P. Birla Institute of Management

e-Promotional strategies in the selected Retail Outlets_____________

CERTIFICATE

I hereby certify that this dissertation entitled “e-Promotional Strategies in the select Retail Outlets in Bangalore” is the result of research work carried out by Gaurav Sharma under my guidance and supervision.

Place: Bangalore Date:

(Dr. K V Prabhakar) Guide

________________________________________________________________________ M.P. Birla Institute of Management

e-Promotional strategies in the selected Retail Outlets_____________

ACKNOWLEDGEMENT

I extremely thankful to all those who have shared their views, opinions, ideas and experiences with me in carrying out this research work. I am particularly indebted to Dr.K.V.Prabhakar, Senior Professor, M P Birla Institute of Management, Bangalore for his guidance.

I extend grateful thanks to Dr. Nagesh.S.Malavalli, Principal, M P Birla Institute of Management, Bangalore for having provided me with the necessary academic support.

(Gaurav

Sharma)

________________________________________________________________________ M.P. Birla Institute of Management

e-Promotional strategies in the selected Retail Outlets_____________

EXECUTIVE SUMMARY

The most important objectives of this study is to find out what appropriate e-promotional strategies should be adopted by selected Retail units to reach more customers and increase sales. To analyze the current promotion strategies of selected group of Retail units, to identify appropriate e-promotion strategies this will provide its customers with the different shopping experience, to recommend a roadmap for implementation of e-promotion strategies.

The main problem was that what appropriate e-promotional strategies should be adopted by this selected group of Retail units to reach more customers and increase sales. The main objective of the study was to recommend a roadmap for implementation of e-promotion strategies. To analyze the current promotion strategies of Shoppers Stop.

The major findings of this Research highlight customer expectations from this Retail malls and their views about the e-Promotional strategies followed by this selected Retail units....
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