A&F customer relationship
ITC3406 Fashion Retail Information System in Term One 2013/14
Group Project Assignment Part A
12089028d Ho Ka Ki
12094252d Ng Wing Sze
12129144d Tung Nga Lee
12080928d Cheng Yiu
120772244d Chong Yuk Lam
15/10/2013
The use of information system is crucial for modern fashion retailing. Its applications range from daily sales and retail operations management to the information flows and connection with vendors. This paper takes Abercrombie & Fitch as an example to examine the application of information systems in Customer relationship marketing (p.14) and Shipping and distribution (p.25).
A. Background
Introduction
Abercrombie & Fitch, also known as A&F, is an American fashion retailer that focuses on casual wear for consumers aged 18 to 22, and is headquartered in New Albany, Ohio. It has over 300 locations in the United States, and is expanding internationally. The company also operates three offshoot brands including Abercrombie kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010. It has a strong brand image due of its uniqueness as a “casual luxury” brand.
History
Abercrombie & Fitch Company is a clothing retailer markets people range from children to young adults. It was once owned by fashion firm The Limited, Abercrombie gained its independence in 1999 and went public on the New York Stock Exchange under the ticker symbol ANF. While Abercrombie considers its clothing as a "lifestyle brand," others have railed against its often sexually explicit tees and over-the-top marketing campaigns. The company now has more than 800 oversee stores nationwide, of which about 175 are its children's brand, abercrombie, and 260 are Hollister Company stores. Its latest concept, Ruehl, debuted in Ohio in 2004, appeals to the more mature buyers who are in their late 20s and early 30s. Its sales soared to more than $2 billion in 2005.
The Early Years:
Group Project Assignment Part A
12089028d Ho Ka Ki
12094252d Ng Wing Sze
12129144d Tung Nga Lee
12080928d Cheng Yiu
120772244d Chong Yuk Lam
15/10/2013
The use of information system is crucial for modern fashion retailing. Its applications range from daily sales and retail operations management to the information flows and connection with vendors. This paper takes Abercrombie & Fitch as an example to examine the application of information systems in Customer relationship marketing (p.14) and Shipping and distribution (p.25).
A. Background
Introduction
Abercrombie & Fitch, also known as A&F, is an American fashion retailer that focuses on casual wear for consumers aged 18 to 22, and is headquartered in New Albany, Ohio. It has over 300 locations in the United States, and is expanding internationally. The company also operates three offshoot brands including Abercrombie kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010. It has a strong brand image due of its uniqueness as a “casual luxury” brand.
History
Abercrombie & Fitch Company is a clothing retailer markets people range from children to young adults. It was once owned by fashion firm The Limited, Abercrombie gained its independence in 1999 and went public on the New York Stock Exchange under the ticker symbol ANF. While Abercrombie considers its clothing as a "lifestyle brand," others have railed against its often sexually explicit tees and over-the-top marketing campaigns. The company now has more than 800 oversee stores nationwide, of which about 175 are its children's brand, abercrombie, and 260 are Hollister Company stores. Its latest concept, Ruehl, debuted in Ohio in 2004, appeals to the more mature buyers who are in their late 20s and early 30s. Its sales soared to more than $2 billion in 2005.
The Early Years: