Aeropostale Inc. Company Analysis: Overview, History and Current Structure
Aeropostale was started for Macy’s department store under a private label in 1982 (Shop Aeropostale, n.d.). The name Aeropostale, according to Aeropostale corporate website, dates back to the 1920’s: “Compagnie Generale Aéropostale, a pioneer airmail company, was the first ever to fly between France, South Africa, and South America”, this is who the beginning Aeropostale stores were honoring in the “store designs” and “aviation styled leather bomber jackets” (Aeropostale Inc. Corporate, n.d.).
In 1987, the “first [Aeropostale] store opens” (Shop Aeropostale, n.d.). With the help of Federated Department Stores Inc., Macy’s was able to open “over 100 Aeropostale stores” (NASDAQ, 2002, p.1). In 1996 Aeropostale expanded from a brand for primarily young men to a brand that offers casual apparel and accessories for both young women...