Bath & Body Works specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow.
Limited Brands was founded in 1963 in Columbus, Ohio. Limited Brands has evolved from an apparel-based specialty retailer to a more than $10 billion Company focused on lingerie, beauty, and personal care that makes customers feel sexy, sophisticated, and forever young.
Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryant, and Lerner, which is now known as New York & Co.
In 1990, Bath & Body Works opened its first store in Boston. For the past decade, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles, and accessories. With a focus on creating and offering the best products and an emphasis on innovation from nature Bath & Body Works is destined to become the ultimate personal care destination.
Signature Collection Fragrances
Fresh Floral Sensual Exotics Luscious Fruits Fresh, Cool, and Clean
Blushing Cherry Blossom Brown Sugar and Fig Black Raspberry Vanilla Cucumber Melon
Cherry Blossom Japanese Cherry Blossom Coconut Lime Verbena Dancing Waters
Enchanted Orchid Midnight Pomegranate Irresistible Apple Freshwater Cucumber
Moonlight Path Sensual Amber Mango Mandarin Rain kissed Leaves
Sweet Pea Warm Vanilla Sugar Sparkling Peach Sea Island Cotton
Basic Store Facts as of February 3, 2007:
Net sales (millions) $2,556, Sales per... [continues]
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(2008, 10). Bath & Body Works. StudyMode.com. Retrieved 10, 2008, from http://www.studymode.com/essays/Bath-Body-Works-169548.html
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"Bath & Body Works." StudyMode.com. 10, 2008. Accessed 10, 2008. http://www.studymode.com/essays/Bath-Body-Works-169548.html.