A Study of Customer Satisfaction

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  • Topic: Customer satisfaction, Department store, Amrita Vishwa Vidyapeetham
  • Pages : 17 (3061 words )
  • Download(s) : 567
  • Published : July 13, 2012
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A STUDY ON THE CUSTOMER SATISFACTION OF
BIG BAZAAR WITH SPECIAL REFERENCE
TO PAZHAVANGADI STORE

PROJECT REPORT

Submitted to Amrita Vishwa Vidyapeetham, School of Arts & Sciences for fulfillment of the requirement for the award of the Degree of Bachelor of Business Management.

BY
ASWATHY

ACKNOLWLEDGEMENT

I use it as it privilege to thank Mr.Bijith, HR, Big Bazaar Pazhavangadi and Mr.Satheesh.DM of Electronics Department for giving me and guidance to do this project in the organization.

I express my heart full thanks all staff and employees who helped me to do the project work in Big Bazaar.

I would like to express my sincere thanks to do this project under the guidance of Miss.Renjini (Faculty Guide) Amrita School of Arts & Sciences.

I express my sincere thanks to all the persons who kindly responded to my survey.

I also express my thanks to Mr.Mahendran (Recruitment Officer) Amrita Vishwavidyapeetham, Amritapuri campus for acting as a stepping stone to my project.

Above all and thankful to the God almighty who enabled me to complete the work successfully.

ASWATHY S PRADEEP

DECLERATION

I declare the project report entitled "CUSTOMER SATISFACTION AT BIG BAZAAR" submitted by me for the award of Degree of BBM of Amrita University is my own work.

The report has not been submitted for the award of any other degree of this university or any other university.

Place: Trivandrum ASWATHY IIIrd Semester

CONTENTS

Page No: LIST OF TABLES 5 LIST OF FIGURES 6 CHAPTER I: INTRODUCTION 8 CHAPTER II: BIG BAZAAR - AN OVERVIEW 13 CHAPTER III: BIG BAZAAR AND CUSTOMER 14 SATISFACTION

CHAPTER IV: ANALYSIS AND INTERPRETATION 15 OF DATA
CHAPTER V: SUMMARY OF FINDINGS, SUGGESTIONS 28 AND CONCLUSION

LIST OF TABLES

Table No: Title Page No:

4.1 Age Wise Classification 15 4.2 Sex Wise Classification 17 4.3 Analysis of Price of Products 17 4.4 Analysis of Range of Products 19 4.5 Analysis of Quality of Products 20 4.6 Analysis of Availability of Products 21 4.7 Customer Satisfaction of Store Ambience 22 4.8 Qualities of Store Staff 23 4.9 Customer Satisfaction of Navigation 24 4.10 Customer Satisfaction of Product Display Around the Store 25 4.11 Response towards billing process at the Store 26 4.12 Overall Experience of Customers...
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