An Unpopular Tourism Market
Introduction: This article is going to reveal several restrictions which are confining the development of youth marketing China. As external side, we would rationally analyze the complicated connection between young tourist and environmental elements. Contrarily, internal side reflects the tourists’ motivation. The main purpose is to find out personal and environmental conflicts for youth tourists in China. Based on several related findings, those can help us know more about the difference between China this huge developing market and that of some developed countries. These conclusions are helpful information for tourism marketers to predict the prospect of youth tourism.
1 Current state of youth tourism in China
Over more than ten years of high-speed development, based on China’s huge population as market, not only secondary industry sharing its enormous achievement but also tertiary industry’s development which can be significantly noted. Although the theory of Maslow's hierarchy of needs (1943) mentioned that traveling is advanced need, China have entered into mass tourism period, in particular, the expenditure in tourism increasingly reduce. It had never been luxurious consumer goods to China which is staying at developing stage. Doubtfully, depending on its rich tourism resources and equally huge travelable group, China tourism market still stays at group packing sell. More or less, backpacker tourism seems like an inaccessible area to Chinese travelers. Especially students (in the article, student means who is studying in university or under the age of 25), they are expecting to get more options to expand horizon, for information age has come (Claudia, 2008). On the contrary, comparing to some developed countries like USA and EU, students tourism which occupying more than 20% of all international traveling are considered as a valuable part of tourism market (UNWTO, 2005). Furthermore, almost those countries’ backpackers are students or the under twenty-fours. All of them are willing to take a gap year or carrier break to travel or take an international internship in worldwide (Claudia, 2008). Contrarily, Chinese students are more intend to enter society and emphasize on job-hunting. The WYSTC’s data shows us that it will be 500 million people under the age of 30 which is nearly the population of the European Union (The World Youth and Student Travel Conference, 2010). However, nowadays youth in china show more interest in other culture and tend to study abroad, because the sense for future in their mind has changes. They would become a new actor in this mega tourism market. Next chapter, I would try to analyze what restrictions are limiting Chinese students to become a traveler, and the main target is the youths age from 15 to 25 who are in campus or graduated one or two years. Indeed, young people who are older than 25 age year old obviously become not likely to be defined as student (Carr, 2002). Therefore the group I have mentioned can help us know more about what factors are influencing the motivation of youth tourism.
2 External limitation and restriction
From this part, I would analyze several aspects of internal and external which are especially outstanding in China with the purpose to reveal and highlight those limitations. However, external factors often are defined as environmental effectiveness which is encompassing other internal factors. 2.1 National factors
National factors or called political reasons can be comprehended as diplomacy effects. Actually, a part of the Chinese students was deeply influenced by western culture, therefore, to be a backpacker and traveling to foreign countries became their desire, but at the same time, visa is the first problem to solve. With the finding of Claudia (2008), the cost of visas is not the only problem students could face, the right to visas and many complicated immigration rules would also...