I Gusti Bagus, Rai Utama
Postgraduate Student (P.hD in Tourism), Udayana University and Lecturer of Economy and Humanities Department
Dhyana Pura University, Bali
Senior tourist is potential, this is due to the improvement quality of life, and the quality of medical technology, increasing of income, and other factors that impact to human life expectancy is getting longer. The study is related to senior travelers which have not been done by previous researchers especially for Bali. Therefore, based on these considerations, research of senior tourists subject need to be conducted because the preferences of tourists are dynamic and tend to the higher demands on the quality of a tourism destination. Object of this study is senior tourists on age of 55 years or more, and hereinafter referred to senior travelers. Senior travelers studied are derived from foreign tourists. This study uses desk research with data retrieval techniques and information by online method, secondary data, and references from scientific publications. While the analytical technique used is descriptive technique analysis, analogy, and comparatively few research and other publications related to senior travelers.
The senior tourists are traveler on the age of 55 years or more. The criterion refers to the criteria of senior term tourist or older in the United States (Clench, in Petterson, 2006). Government of Indonesia considers the senior traveler is a considerable market share is important for several reasons, among others: health science developed rapidly makes more likely to live longer for the elderly that causes the amount of this increase. Other causes of income support from a good pension system will be able to cause this group have better purchasing power for traveling. The group is commonly known as the Dinks (Double Income No Kids) and identified that this age have pattern of trips is usually longer than other group because they have long free time. That potential has anticipated by the government by issuing a residence permit for the elderly more easily in anticipation of the needs of older tourists from abroad who are sharp increase. That regulation as stimulant for they will stay longer in Indonesia. Currently, most companies in tourism Indonesia began more serious to pay attention at the potential of this market. To anticipate future market trends in the increasing number of elderly tourists who traveling in Indonesia, the Government of Indonesia established a policy for the elderly tourists by allowing them to stay longer in Indonesia. The government policy allows groups of tourists to stay in Indonesia for a year. The policy has been set in the Minister of Justice namely SK Menteri Kehakiman No. M-04-12.01.02/1998. The policy was made based on the Decree of the President for the elderly foreign tourists namely Keputusan Presiden/Keppres No. 31/1998. The next step of the embassy will be able to give visas origin countries to the elderly tourists, after obtaining approval from the director general of immigration. Based on the Decree of the Minister of Justice namely Keputusan Menteri Kehakiman No: M.04-1998 dated 30-10-1998 IZ.01.02, elderly travelers can apply for a permit to stay is limited to one year, extendable up to five times, with each renewal period for one year (News letter tourism marketing information, 2010: 12 edition). In similar opinion, Kasali (2000) argues that market segmentation is good if they have the characteristics of considerable potential in terms of its market to ensure the continuity of the products, other segments can distinguish purchasing power and willingness to buy, and the resources of the company or the destination must be able to reach the market. It is true if the senior traveler market segments considered potential market segment in the future. The importance of senior tourist market...