The way a person communicates depends on the situation. In an office environment people treat coworkers with a professional respect; in a social setting they treat their friends completely different. Electronic communication has affected the way people interact with each other. The level of personalization in the workplace depends on the context, emotional support, expressions, trust, and situation of the environment. With the increase in electronic communications, how can we ensure positive interactions with our coworkers? Electronic Communications
Electronic communications have become the new form of interacting with coworkers and friends. Business relationships have become based on the way people interact with each other via electronic communications. As society broadens the scope of communication, we must think about how we are interacting with our coworkers and if it is a positive interaction. Electronic communication began with the telephone, typewriter, fax machine, television, and computer. Each of these communications brought about a new form of communicating. “With the coming of the telephone, the balance between public and private was redefined. Privacy increased in that much of the business that used to require face-to-face encounters (many of the house calls made by physicians, commercial transactions) could now be handled by telephone” (Baron 222). Each of these communications changes the way we interact with each other and how we conduct ourselves. As we grow accustomed to the new electronic communications, some people still use traditional forms of communication, such as paper documents. “There is an inherent difference between paper and digital technologies as communicative substrates: where paper documents are fixed, digital materials are fluid” (Levy 36). We have an abundance of options when it comes to using electronic forms of communication. “New, comparatively fluid communications technologies make it easy to deprecate older, more fixed ones as if the latter were simply failed attempts to be fluid” (Brown and Duguid 199). Brown and Duguid, like Levy, feel that there are many options to forms of digital communication and how you can use them, whereas paper documents only have a few options available. Personalization and Your Audience
Christian Ricci, “Personalization is not Technology: Using Web Personalization to Promote your Business Goal,” defines personalization as something that “brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant” (1). Although this definition may change from business to business, the main focus should always be on the context and purpose of the audience. Cliff Allen, “Personalization vs. Customization,” defines personalization as “interactive conversations with another person” (1). A positive communication experience should evoke an “aha! experience that occurs when the content adapts itself based on the person's profile, and provides something new, different, and possibly unexpected” (Allen 1). Technical communicators should portray the document, presentation, or verbal message to successfully reveal the message in a concise and logical manner. Writers need to express these messages clearly so the audience is as confident with the message as the author. As technical communicators, we need to always put our audience first when designing and writing documents. Positive interactions with coworkers create relationships that enhance the effectiveness of the information needed for documents. Context
Just like other documents, the author must analyze the audience as thoroughly as possible to prevent any possible misunderstandings. Cliff Allen, “Building Relationships with Personalization,” discusses the importance of scrutinizing the audience to its fullest degree. Allen states that “a person can be interpreted in several different ways if he or she uses words with multiple meanings, and this can slow down the...
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