Work
Case study: Interpret market data
Submission details
Candidate’s name
Phone no.
Assessor’s name
Phone no.
Assessment site
Assessment date/s
Time/s
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
The purpose of this assessment task is to demonstrate skills and knowledge required to gather and interpret market data to inform the process of targeting marketing activities and drawing up a marketing plan.
Assessment description
In this assessment task, you will submit your responses to a number of scenario questions based on a simulated business case study. To complete this task, you will need to gather market data, analyse data, and perform statistical analysis on quantitative data provided.
Procedure
1. Read the Australian Experience Tours case study information provided in
Appendix 1 of this task.
2. Study the four scenario tasks in Appendix 2.
3. Respond to, and complete, the four scenario tasks. Show all calculations.
4. Submit all assessment task documentation as per the specifications below. Keep copies for your records.
Specifications
You must: submit written answers to the four scenario tasks in Microsoft Word that provides all calculations submit an example of automated data analysis performed on statistical analysis software, for example:
Microsoft Excel
IBM SPSS submit all assessment documentation in the agreed timeframe.
Your assessor will be looking for: analytical skills to profile international markets, audiences and segments culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities evaluation and assessment skills to investigate international business opportunities technology skills to use a range of software to collect and
Submission details
Candidate’s name
Phone no.
Assessor’s name
Phone no.
Assessment site
Assessment date/s
Time/s
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
The purpose of this assessment task is to demonstrate skills and knowledge required to gather and interpret market data to inform the process of targeting marketing activities and drawing up a marketing plan.
Assessment description
In this assessment task, you will submit your responses to a number of scenario questions based on a simulated business case study. To complete this task, you will need to gather market data, analyse data, and perform statistical analysis on quantitative data provided.
Procedure
1. Read the Australian Experience Tours case study information provided in
Appendix 1 of this task.
2. Study the four scenario tasks in Appendix 2.
3. Respond to, and complete, the four scenario tasks. Show all calculations.
4. Submit all assessment task documentation as per the specifications below. Keep copies for your records.
Specifications
You must: submit written answers to the four scenario tasks in Microsoft Word that provides all calculations submit an example of automated data analysis performed on statistical analysis software, for example:
Microsoft Excel
IBM SPSS submit all assessment documentation in the agreed timeframe.
Your assessor will be looking for: analytical skills to profile international markets, audiences and segments culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities evaluation and assessment skills to investigate international business opportunities technology skills to use a range of software to collect and