Why Euro Disney Failed

Topics: The Walt Disney Company, Walt Disney Parks and Resorts, Walt Disney Pages: 4 (1338 words) Published: November 20, 2011
Euro DiSney
Disneyland Paris is operated by French company Euro Disney S.C.A., a public company of which 39.78 percent of its stock is held by The Walt Disney Company, 10 percent by the Saudi Prince Alwaleed and 50.22 percent by other shareholders. The senior leader at the resort is chairman and CEO Philippe Gas.

The complex was a subject of controversy during the periods of negotiation and construction in the late 1980s and early '90s, when a number of prominent French figures voiced their opposition and protests were held by French labour unions and others. A further setback followed the opening of the resort as park attendance, hotel occupancy and revenues fell below projections. The complex was renamed from Euro Disney Resort to Disneyland Paris in 1994. In July 1995, the company saw its first quarterly profit. A second theme park, Walt Disney Studios Park, opened to the public 16 March 2002.

1. the problem of Euro Disney and solution
Does Mickey Mouse have a beard? - No.

Does this mean that French men seeking work with the Disney organization must shave off their moustaches too? - It depends.

what do people think of Euro Disney? People everywhere are wondering whether Europeans would like the American recreation.

For all its concern about foreign cultural invasion and its defense against the pollution of the French language by English words, France's Socialist government has been untroubled about putting such a huge American symbol on the doorstep of the capital and has been more concerned about its social effect. It made an extraordinary series of tax and financial concessions to attract the theme park here rather than let it go to sunny Spain.

The theme park itself will be only part of a giant complex of housing, office, and resort developments stretching far into the next century, including movie and television production facilities. As part of its deal with the Disney organization, the...
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