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Who is a Visual Merchandiser?

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Who is a Visual Merchandiser?
Are you a fashionista with a commercial mindset? Then this might be the role for you!
The role of Visual Merchandiser is creative and fast-paced. You will train, motivate and coach your colleagues to constantly think commercially. When you’re good at what you do, there are endless career opportunities within the Retail Industry.

To say that fashion is your interest would be an understatement. You know all the trends and have a great eye for presenting our collections in an inspiring and commercial way. We’re looking for a great team player, a person full of inspiration – who also knows how to inspire others. You like to be in the middle of everything, and enjoy a job where no day is like the next.
Your job is to present our garments in an attractive way and to follow up on sales activities to ensure our good looks pay off. You will be responsible for windows and in-store displays, making sure the store is fun and fashionable in every way. You will also train and coach your colleagues onsite, about visual merchandising and garment presentation.

Yes, the way you display your tee shirts matters! How your store looks is sometimes more important that what you are selling. Is your store entrance inviting? Are your tables and wall standards easy to get to? Are you telling a good visual “story” with your windows? We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests. Let’s start off with a quick definition from ddi magazine – “Visual merchandising takes your consumer from the retail display to the cash register. Encouraging sales through creative color and commercial retail design is a key element to keeping a customer interested.” Nicely put. So what does this mean? Here are a few goals to keep in mind with VM (visual merchandising) • Create excitement to draw your customer into your world • Stimulate all 5

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