Strategic Plan, Part I: Conceptualizing a Business

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Strategic Plan, Part I: Conceptualizing a Business
BUS/475

Strategic Plan, Part I: Conceptualizing a Business
A successful strategic plan must be based on the company's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company's strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved.

The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means "beautiful" in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up. Bella Boutique also offers free personal style advice, which includes and detail style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out from the competition by having a good location in a high-shopping area, offering quality products, and excellent customer service. Products and services will be offered in-stores and online. Mission Statement

- To provide modern young women with a boutique that offers a fun and comfortable shopping environment
- To offer a wide variety of trendy fashion and accessories to make sure customer always find something they love
- To help women learn what styles and colors go best with...
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