Bentley Case Study Future
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Bentley.
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Bentley
Helping Bentley redefine the world of luxury.
Bentley is a widely regarded as one of the world’s finest luxury automotive brands and a true British classic.
The Challenge
They have reached a very important time for the company as they plan significant growth in the coming years, they realised that updating their global brand DNA was a key part of that journey.
Bentley challenged FutureBrand to help them better understand the emerging global luxury consumer and redefine how Bentley looks, feels, and communicates with them, with the work starting at the heart of the company; the Bentley Headquarters in Crewe.
The Solution
Crewe is the ‘Home of Bentley’, and as such it should represent and communicate the unmistakeable special quality that defines
Bentley and what it means to own one. With this in mind, FutureBrand created branded environments for the reception and meeting spaces that combine all the hallmarks of
Bentley’s contemporary luxury design values
– Exquisite, Powerful, Individual.
Fine Bentley materials are showcased in the bespoke furniture, traditional
Bentley veneers and hides are prominent throughout, whilst the unique skills of
Bentley’s craftsmen and women are embodied in handcrafted furniture that echo the graceful lines of a Bentley car, allowing
the customer to experience the richness of
Bentley through the celebration of detail.
The space fuses modern technology with physical touchpoints to engage, entertain, and tell the ‘World of Bentley’ story.
Using our knowledge of luxury retail experiences, FutureBrand also developed an innovative new concept, the Bentley Boutique, placing them on a par with world-class luxury retail branded experiences. The Boutique strengthens them as a luxury brand as opposed to a super premium automotive brand.
The Bentley Boutique has since doubled its forecasted turnover targets and is rolling out into retail dealerships.
The Results
The Society of British Interior Design (SBID)
announced
Bentley.
<>
Bentley
Helping Bentley redefine the world of luxury.
Bentley is a widely regarded as one of the world’s finest luxury automotive brands and a true British classic.
The Challenge
They have reached a very important time for the company as they plan significant growth in the coming years, they realised that updating their global brand DNA was a key part of that journey.
Bentley challenged FutureBrand to help them better understand the emerging global luxury consumer and redefine how Bentley looks, feels, and communicates with them, with the work starting at the heart of the company; the Bentley Headquarters in Crewe.
The Solution
Crewe is the ‘Home of Bentley’, and as such it should represent and communicate the unmistakeable special quality that defines
Bentley and what it means to own one. With this in mind, FutureBrand created branded environments for the reception and meeting spaces that combine all the hallmarks of
Bentley’s contemporary luxury design values
– Exquisite, Powerful, Individual.
Fine Bentley materials are showcased in the bespoke furniture, traditional
Bentley veneers and hides are prominent throughout, whilst the unique skills of
Bentley’s craftsmen and women are embodied in handcrafted furniture that echo the graceful lines of a Bentley car, allowing
the customer to experience the richness of
Bentley through the celebration of detail.
The space fuses modern technology with physical touchpoints to engage, entertain, and tell the ‘World of Bentley’ story.
Using our knowledge of luxury retail experiences, FutureBrand also developed an innovative new concept, the Bentley Boutique, placing them on a par with world-class luxury retail branded experiences. The Boutique strengthens them as a luxury brand as opposed to a super premium automotive brand.
The Bentley Boutique has since doubled its forecasted turnover targets and is rolling out into retail dealerships.
The Results
The Society of British Interior Design (SBID)
announced