Learning Team A
Anthony Redwanc, Terry Barnes, Ericka Cabrera, Miles Morton and Francisco Acevedo
September 29, 2014
Web/240
Mary Paquet
List and Description of Design Criteria
Initial Impression The initial impression of a website is extremely important. Most people make snap judgments. It can take only half a second for users to form an opinion about a website, which determines whether they like your site or not and whether they’ll stay or leave. Most viewers agree that the website sections that draw the most interest are the logo of the company, the main navigation menu, the search box, the site’s main image, the site’s written content, and the bottom of a website. It is important to make sure these elements look great. A good first impression leads to longer visit duration.
Purpose
Just like anything in life, knowing what you want to use the website to accomplish will help you figure out how you want it to look. The question you need to ask yourself is what does the website need to accomplish for it to be successful? Is it to sell advertising? Provide information? Build up a brand? There are so many reasons a company needs a website. Making sure you understand exactly what the main purpose of your website is vital. By knowing what your website is supposed to be doing, you can enhance the experience of your visitors, and put your efforts into giving them an easy site to navigate.
Target Audience Identifying a target audience of consumers is among the most crucial elements for a business operator to consider. Without knowing your target audience, you can’t realistically expect your business venture to survive. When making decisions on web design, don’t think about your own personal feelings on design. Ask yourself what will appeal to your potential clients. The age of your potential visitors must be taken into account. If you’re targeting a youthful demographic, their web savvy will be