Vision and Mission

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  • Topic: Strategic planning, Strategic management, Mission statement
  • Pages : 19 (6090 words )
  • Download(s) : 1440
  • Published : August 8, 2010
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Strategic Business Planning
Table of Contents
Session 2 – Vision, Mission and Business Objectives ................................................................................... 3 Vision:........................................................................................................................................................ 3 Vision Statement Guidelines.................................................................................................................. 3 Summarize Your Vision in a Powerful Phrase ...................................................................................... 4 How a Vision is Used ............................................................................................................................ 4 The Impact of Vision ............................................................................................................................. 5 Shared Vision ......................................................................................................................................... 5 The Process for Creating a Vision ......................................................................................................... 5 Take as Much Space as You Need ......................................................................................................... 6 Your Vision Statement Should Describe the Best Possible Outcome ................................................... 6 Describe Your Vision Statement in the Present Tense .......................................................................... 7 Make your Vision Statement Emotional ................................................................................................ 7 Add Sensory Details to Your Vision Statement .................................................................................... 7 Inner vs. Outer Vision Statements ......................................................................................................... 7 Updating Your Vision Statement ........................................................................................................... 7 Perceptions of Ideal Futures: An Exercise in Forming Vision .............................................................. 8 Examples of Vision Statements: ............................................................................................................ 9 Mission Statements & Vision Statements .............................................................................................. 9 Mission:.................................................................................................................................................... 10 What is Mission?.................................................................................................................................. 10 What does a Mission Statement do? .................................................................................................... 10 Mission Statement Creation ................................................................................................................. 10 Examples of Mission Statements: ........................................................................................................ 11 Characteristics of good Mission Statements: ....................................................................................... 11 Effective mission statements should be: .............................................................................................. 11 Developing Effective Vision and Mission Statements ........................................................................ 13 Vision Statements for New and Small Firms ....................................................................................... 13 Mission Statements for New and Small Firms .................................................................................... 13 Values...
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