Vision and Mission
Strategic Business Planning
Table of Contents
Session 2 – Vision, Mission and Business Objectives ................................................................................... 3 Vision:........................................................................................................................................................ 3 Vision Statement Guidelines.................................................................................................................. 3 Summarize Your Vision in a Powerful Phrase ...................................................................................... 4 How a Vision is Used ............................................................................................................................ 4 The Impact of Vision ............................................................................................................................. 5 Shared Vision ......................................................................................................................................... 5 The Process for Creating a Vision ......................................................................................................... 5 Take as Much Space as You Need ......................................................................................................... 6 Your Vision Statement Should Describe the Best Possible Outcome ................................................... 6 Describe Your Vision Statement in the Present Tense .......................................................................... 7 Make your Vision Statement Emotional ................................................................................................ 7 Add Sensory Details to Your Vision Statement .................................................................................... 7 Inner vs. Outer Vision Statements
Table of Contents
Session 2 – Vision, Mission and Business Objectives ................................................................................... 3 Vision:........................................................................................................................................................ 3 Vision Statement Guidelines.................................................................................................................. 3 Summarize Your Vision in a Powerful Phrase ...................................................................................... 4 How a Vision is Used ............................................................................................................................ 4 The Impact of Vision ............................................................................................................................. 5 Shared Vision ......................................................................................................................................... 5 The Process for Creating a Vision ......................................................................................................... 5 Take as Much Space as You Need ......................................................................................................... 6 Your Vision Statement Should Describe the Best Possible Outcome ................................................... 6 Describe Your Vision Statement in the Present Tense .......................................................................... 7 Make your Vision Statement Emotional ................................................................................................ 7 Add Sensory Details to Your Vision Statement .................................................................................... 7 Inner vs. Outer Vision Statements