Mission, Vision, and Values

Topics: Target Corporation, Wal-Mart, Marshall Field's Pages: 3 (854 words) Published: August 27, 2008

Mission, Vision, and Values
University of Phoenix

Mission, Vision, and Values
Nearly everyone is somewhat familiar with Target stores; the famous bull’s eye logo is identifiable all across the United States. With the motto “Expect More, Pay Less,” the company suggests that customers can expect more of everything, at prices that are more reasonable. Target’s commitment to the consumer, as well as its employment consideration and management style, led Fortune Magazine to publish the company as one of the Most Admired Companies in 2005 (Target, 2006). Target Corporation prides itself on the company’s department store roots with a constant obligation to excellent prices and stylish originality. The focus of every Target store is the customer, whom the corporation refers to as a “guest,” making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with high quality, stylish designed items plus all the essentials for his or her life. The company also has a significant focus on design. The company employs a design for all strategy that says sensational design is for everyone to enjoy, everyday. The commitment to design has become a key technique of attracting and keeping their shoppers coming back. Company BackgroundTarget was founded in 1962 by George Dayton of the Dayton Corporation. The first store was opened in Roseville, Minnesota. It served as the prototype for all Target stores. Each store was designed with the customer in mind. The founder of Target realized that the appeal of clean, organized, and well-designed stores would set them apart from all others in the retail industry. In every store, related departments are conveniently placed next to each other. In 2000, the company was renamed the Target Corporation. The corporation has over 1500 stores in 47 states, including more than 175 Super Target...
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