Target Corporation Swot Analysis
Target Corporation
Claribel Diaz
University Ana G Mendez
Mana 600/Business Policy& Ethics
July 20, 2012
Bernaldo Gil
Table of contents 1. Introduction …………………………………………………………. 3 2. Product and service …………………………………………………. 4 3. SWOT Analysis …………………………………………………….. 4. Corporate Strategies ………………………………………………… 5. Conclusion ………………………………………………………….. 6. References …………………………………………………………..
Introduction
The company that we know today as Target was founded under the name of Dayton Dry Goods Company in Minneapolis, Minn., in the year 1902 by Mr. George Dayton. Mr. Dayton stay active in the store management until his death in 1938, when his son and grandson took over of the Dayton Dry Goods Company …show more content…
Target has his own name brand product called They also carry seasonal merchandise such as patio furniture during the summer. Many stores, depending upon location, may also have Target Optical, Target Clinic, and a portrait studio. Most new locations built after 2004 include Target Photo, Target Pharmacy, Starbucks Coffee, Jamba Juice, and/or a Pizza Hut Express standard in addition to "Target Café".
Target is also one of the first groceries certified organic produce retailer in the country with more than 600 organic items available.
Target also started to offer the Store Credit Card in 1995, and later in 2001 in also added the Target Visa Card. Also in 1995 Target became one of the first to offer gift registry service. The introduction of Club Wedd brought together the latest registry technology and about 125,000 couples registered in the first years. With the entering to market of credit card they also decided to enter the internet by opening their own website target.com in 1999, in which customers could also buy all the products offered in the stores for the same
Claribel Diaz
University Ana G Mendez
Mana 600/Business Policy& Ethics
July 20, 2012
Bernaldo Gil
Table of contents 1. Introduction …………………………………………………………. 3 2. Product and service …………………………………………………. 4 3. SWOT Analysis …………………………………………………….. 4. Corporate Strategies ………………………………………………… 5. Conclusion ………………………………………………………….. 6. References …………………………………………………………..
Introduction
The company that we know today as Target was founded under the name of Dayton Dry Goods Company in Minneapolis, Minn., in the year 1902 by Mr. George Dayton. Mr. Dayton stay active in the store management until his death in 1938, when his son and grandson took over of the Dayton Dry Goods Company …show more content…
Target has his own name brand product called They also carry seasonal merchandise such as patio furniture during the summer. Many stores, depending upon location, may also have Target Optical, Target Clinic, and a portrait studio. Most new locations built after 2004 include Target Photo, Target Pharmacy, Starbucks Coffee, Jamba Juice, and/or a Pizza Hut Express standard in addition to "Target Café".
Target is also one of the first groceries certified organic produce retailer in the country with more than 600 organic items available.
Target also started to offer the Store Credit Card in 1995, and later in 2001 in also added the Target Visa Card. Also in 1995 Target became one of the first to offer gift registry service. The introduction of Club Wedd brought together the latest registry technology and about 125,000 couples registered in the first years. With the entering to market of credit card they also decided to enter the internet by opening their own website target.com in 1999, in which customers could also buy all the products offered in the stores for the same