SWOT Analysis: Target

Target’s purpose and mission statement is “We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.” Target’s determination to fulfill the needs and fuel the potential of their guests is leading them to their solutions that drive both business and social value. Target is focused on new ways to build onto Target’s legacy of corporate responsibility. Target works along side and together with their team members, guests, suppliers, and communities to create better outcomes on issues that matter. The focus will always be
An increase in organic food offerings is in progress and at Target stores the goal to achieve 26% in the next few years.Target has a huge fresh and frozen seafood section which is on it’s way to be 100% sustainable. In 2014, the Target seafood section met 58% of their criteria, which is a 13% increase from 2013. Along with the sustainability, Target has product transparency, which means Target joined with Walmart and almost 50 other companies and organized a day long beauty and personal care products sustainability summit which focuses on working with suppliers to increase the overall sustainability of the
Target offers a large variety of health benefits. For example, help with financial situations, and participating in sustainability efforts. Team member health is a top priority for Target. Target provides a number of ways for the Target team to get healthy and stay healthy. Wellness partnered to develop a Health Challenge which encourages behavior changes by engaging team members around a common, meaningful goal. Well over 11,000 team members engaged in this challenge and Target is going to continue the initiative well into 2015. The Target team member’s well being was a huge piece of the 2014 goals and will stay being a goal. Target increased health assessments by increasing the percentage of team members and significant others by enrolling them into a Target health plan. About 80% of team members using the health plan is the goal by 2015. Target rolled out a new health well being rewards website which offered easier access and offered more incentives which have showed a huge improvement of engagement on these health rewards. Increase in percentage of team members and significant others enrolled in a Target health plan in biometric health screenings is up to 80%. The well-being of Target members is one of the number one