Target: The Leading Retailer
By April Harris
Park University – Spring II 2012
HR 491 – Position Paper
Target Corporation is a nationally recognized discount retailer that is focused on providing customers with trendy, high-quality products at affordable prices. Target is celebrating its 50th anniversary this year, after opening the first store in 1962 located in Rovesville, Minnesota (About Target, 2012). Today, Target has 1,763 stores in 49 states, Target.com, 37 distribution centers nationally, a headquarters in India, expanding to Canada in 2013, and a branded proprietary credit card and rewards programs. This organization is focused on giving the customer the ultimate shopping experience, and because of that, is recognized as an innovating leader in the retail industry.
Target’s mission “is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our “Expect More. Pay Less. ®” brand promise. To support our mission, we are guided by our commitments to great value, the community, diversity and the environment” (Target). Target was created in 1961 by the Dayton Company in order to expand and “combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount process, and a discount supermarket…” (About Target, 2012). Organizational Culture
Target has developed a successful organizational culture that attributes to the organization’s competitive advantage. In 2010, Target was named one of the world’s most ethical companies (Pressroom, 2010). Organizational culture is the work environment which is characterized by the values, norms, and ethics of an organization through the interactions of employees. An organization’s culture, especially in a retailer like Target, customers will also experience Target’s culture when shopping there.
Target not only prides themselves for their commitment to their customers and communities, but also on their inclusive culture, collaborative and development-focused experience offered to team members. Target promotes development through teaching and mentoring, global and responsible leadership, talent planning review, and leadership upward feedback. Target creates their diverse and inclusive teams by hiring locally, through job fairs, and seeking partnerships with agencies that help with hiring qualified disabled employees. It is evident that Target’s organizational culture comes through with their “Fast, Fun and Friendly” motto. Target translates Fast, Fun and Friendly into its culture: “Being Fast is getting the job done right in the most efficient possible way. It is also respecting other people’s time. Being Fun is being enthusiastic, quick to laugh and making even daily routines enjoyable for other people. Being Friendly is lending a hand, talking through a problem and offering to listen. It is helping people out, whether the person is a fellow team member or a guest” (Our Mission, 2012).
Target’s culture of “Fast, Fun, and Friendly” also reflects a team environment. Like many other companies, Target is divided into departments. These departments must not only work as a team within the department, but in complete autonomy as well. Target’s organizational culture not only satisfies employee and customer needs, but is also helps the company accomplish its goals and objectives. Diversity Management
Target’s diversity management abilities have helped build the company’s diverse, inclusive culture. Target defines diversity as individuality that includes such attributes as personal style, age, race, gender, ethnicity, sexual orientation, language, physical ability, religion, gamily, citizenship status, socioeconomic circumstances, education and life experiences (Diversity, 2012). At Target, diversity is any attribute that makes an employee unique...
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