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Pacific Coffee Marketing

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Pacific Coffee Marketing
HTM 2121

TOURISM AND HOSPITALITY MARKETING

PACIFIC COFFEE COMPANY
MARKETING PLAN

Lecturer: Clare Fung
SEM005: Monday 17:30 – 18:30
April 11th, 2013
AN Xini, Michelle
LAM Olivia Looi
YUNG Sin Yi, Cindy
TSE Hung, Angela
CHAN Ka Yan, Katrina

12129777D
12047782D
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12071871D
12071056D

Word Count: 5337

Table of Contents
1.0
Executive Summary ......................................................................................................... 4 2.0 Business Concept .............................................................................................................. 4 2.1 Mission Statement ........................................................................................................................................ 5 2.2 Community Spirit .......................................................................................................................................... 5 2.3 Continuous Environmental Support ..................................................................................................... 6 2.4 The People ........................................................................................................................................................ 6 2.5 The Product ..................................................................................................................................................... 6 2.6 The Loyalty Program – The Perfect Cup Card .................................................................................. 6 3.0 Situation Analysis ............................................................................................................. 7 3.1 Microenvironment
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