Busn319 Marketing Plan
Marketing Plan for
Microsoft Training Wizard
BUSN319 Marketing
April 20, 2013
Table of Contents
Page
Background……………………………………………………………………………………..……………………………………………………...3
Strategic Plan………………………………..………………………………………………………………………………………………………...3 * Mission Statement * Non-Financial goals * Financial goals * Competitive advantage
Situational Analysis…………………………………….…………………………………………………………………………………………...4
Environmental Factors and Trends….……………………………………………………….…………………….……………………….4
Consumer Analysis……………………………………….………………………………………………………………………………………...4
Market Size…………………………………………..………………………………………………………………………………………………...5
Research and Marketing……………………….………………………………………………………………………………………………...5 * Market-Product Grid …show more content…
* Minimize marketing costs with advertising within Microsoft products. * Develop paid apps from tablets and phones.
Competitive advantage
The Competitive advantage Microsoft will be able to have over outside software or programs is with these tools being built in the users will have it at their fingertips. Microsoft will work with schools and businesses as well as all end users to be able to properly tailor the product to the economy needs.
Situational Analysis
The SWOT (Strength, Weakness, Opportunities, and Threats) analysis provides a brief description of the present environment in which Microsoft is operating. This is a quick overview of our position among internal and external forces influencing our operating strategies
SWOT Analysis | Strengths | Weaknesses | Internal Forces | * Microsoft name brand | * Developers and programmers staying up to date. | | * High end programmers | * Catching up in tablet user market. | | * Largest market share of operating system. | * Training/help tool re-marketing | | Opportunities | Threats | External Forces | * Technology driven society. | * Apple products.
Microsoft Training Wizard
BUSN319 Marketing
April 20, 2013
Table of Contents
Page
Background……………………………………………………………………………………..……………………………………………………...3
Strategic Plan………………………………..………………………………………………………………………………………………………...3 * Mission Statement * Non-Financial goals * Financial goals * Competitive advantage
Situational Analysis…………………………………….…………………………………………………………………………………………...4
Environmental Factors and Trends….……………………………………………………….…………………….……………………….4
Consumer Analysis……………………………………….………………………………………………………………………………………...4
Market Size…………………………………………..………………………………………………………………………………………………...5
Research and Marketing……………………….………………………………………………………………………………………………...5 * Market-Product Grid …show more content…
* Minimize marketing costs with advertising within Microsoft products. * Develop paid apps from tablets and phones.
Competitive advantage
The Competitive advantage Microsoft will be able to have over outside software or programs is with these tools being built in the users will have it at their fingertips. Microsoft will work with schools and businesses as well as all end users to be able to properly tailor the product to the economy needs.
Situational Analysis
The SWOT (Strength, Weakness, Opportunities, and Threats) analysis provides a brief description of the present environment in which Microsoft is operating. This is a quick overview of our position among internal and external forces influencing our operating strategies
SWOT Analysis | Strengths | Weaknesses | Internal Forces | * Microsoft name brand | * Developers and programmers staying up to date. | | * High end programmers | * Catching up in tablet user market. | | * Largest market share of operating system. | * Training/help tool re-marketing | | Opportunities | Threats | External Forces | * Technology driven society. | * Apple products.