CARLOS ENRIQUE PEDINI
Information Technology and Organisation, School of Electronics and Computer Science, University of Southampton,
SO17 1BJ, Southampton (UK)
MOVIE AND VIDEO RENTAL COMPANIES ARE THREATENED BY THE INTRODUCTION OF NEW SERVICES AND NEW TECHNOLOGIES. THE INTRODUCTION OF SOFTWARE TO DOWNLOAD MOVIES FROM AUTHORISED WEBSITES COULD BECOME A STRONG COMPETITION TO VIDEO RENTAL STORES, AND COULD PROBABLY STOP THE PRODUCTION OF DVDS. WHAT IS THE ACTUAL SITUATION NOWADAYS BETWEEN MOVIE STUDIOS, VIDEO RENTALS AND ONLINE SERVICES? WHAT SHOULD MOVIE STUDIOS AND VIDEO RENTAL STORE DO IN ORDER TO PREVENT THIS THREAT?
Video rental, DVD, new mediums, video streaming, online video services, Peer to peer, video commerce.
In the last ten years the quality of reproduction of movies in a domestic environment has substantially increased. The development of new mediums to store data and also of new software, has given the customer the possibility to build entertainment centres at home of a wide range of prices, The entry levels have become more affordable and this has contributed to popularize these technologies. . Nowadays I.T. and consumer electronics companies are spending large amounts of money on the development of new and better entertainment systems. The videocassette market so popular twenty years ago has progressively been replaced by the DVD as new format for the distribution of films to consumers. CRT television sets, although still the most popular format, are starting to suffer from the competition of plasma and LCD screens and LCD and DLP projectors. With the new DVD format allowing multi-channel audio the development of home theatre systems has become the last hit of the consumer electronics markets, providing and audio reproduction at home of a quality similar if not better in cases to that found in cinemas (figure 1).
Figure 1: A...