Cem Final Exam Guide
50 questions
30 multiple choice, true false, matching
10 ratings
5 fill in the blank
5 short answer
Know chapter 8 completely
Bring calculator
Chap 8: Programming: creating and distributing content for audiences, what it’s all about it. Don’t go to websites that don’t update, want something fresh.
Look at advertising and fee-based models
Advertising-based model: what programming can we acquire for the least cost to attract the biggest audience that we can sell to the most advertisers at the highest commercial rates?
Fee-based (subscription) model: what programming can we acquire for the least cost to attract the most customers that will pay the highest fees?
Niche: What portion (segment) of the audience to you want to attract?
Zero Sum Marketplace: As the number of competing brands for a product increases, the total number of customers in the marketplace remains unchanged (zero) i.e. the pizza doesn’t get any bigger.
The only way to increase market share is to take customers away from competitors
80/20 rule: A minority of causes exert the majority of effects 80 percent of the results of any endeavor come from 20 percent of the causes
20% of restaurant menu items are responsible for 80% of the orders
Segmentation: dividing of an audience into all types of geographic, demographic, and lifestyle categories
“The Long Tail” Instead of focusing only on the most popular items products, sell large quantities of less popular but inexpensively produced and distributed items. Online Books profit from this, Amazon profits from this. It’s a new approach to media business strategy thanks to digital technology’s capacity to reduce costs
DVD vs. Streaming video: makes hit movies and shows AND less popular shows/movies available and profitable
Repeatability: TV and Cable: a huge portion of TV and cable program content involves repeats or “reruns” often more profits are made on the repeats. Ex. Friends
Radio: greater chance constantly
30 multiple choice, true false, matching
10 ratings
5 fill in the blank
5 short answer
Know chapter 8 completely
Bring calculator
Chap 8: Programming: creating and distributing content for audiences, what it’s all about it. Don’t go to websites that don’t update, want something fresh.
Look at advertising and fee-based models
Advertising-based model: what programming can we acquire for the least cost to attract the biggest audience that we can sell to the most advertisers at the highest commercial rates?
Fee-based (subscription) model: what programming can we acquire for the least cost to attract the most customers that will pay the highest fees?
Niche: What portion (segment) of the audience to you want to attract?
Zero Sum Marketplace: As the number of competing brands for a product increases, the total number of customers in the marketplace remains unchanged (zero) i.e. the pizza doesn’t get any bigger.
The only way to increase market share is to take customers away from competitors
80/20 rule: A minority of causes exert the majority of effects 80 percent of the results of any endeavor come from 20 percent of the causes
20% of restaurant menu items are responsible for 80% of the orders
Segmentation: dividing of an audience into all types of geographic, demographic, and lifestyle categories
“The Long Tail” Instead of focusing only on the most popular items products, sell large quantities of less popular but inexpensively produced and distributed items. Online Books profit from this, Amazon profits from this. It’s a new approach to media business strategy thanks to digital technology’s capacity to reduce costs
DVD vs. Streaming video: makes hit movies and shows AND less popular shows/movies available and profitable
Repeatability: TV and Cable: a huge portion of TV and cable program content involves repeats or “reruns” often more profits are made on the repeats. Ex. Friends
Radio: greater chance constantly