Video Game Console and Nintendo

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Nintendo Case Study
1. Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use. The Nintendo is having a lot of growth, since it has already proved by selling more consoles compared to its competitors Sony and Microsoft. The Wii is now targeting its customers not only the teenagers, but also the entire family community. As a design successor for Nintendo Wii, it would be better to design a product that suits the entire family to play and the cost for hardware and software has to be decreased with the innovative design technology by using the creativity. The Bluetooth technology can be used for connectivity. 2. How might the diffusion process differ between the Wii and its competitors? The Microsoft and Sony are competitors for Nintendo Wii. And Nintendo is doing pretty good compared to these companies. E.g.: Nintendo is cheap, Xbox and PS are not; Nintendo has a broad target segment, Xbox and PS do not; the sales for Nintendo tend to grow, the sales for Xbox and PS they do not; Nintendo already integrates touch screens and has first integrated motion detecting features, Xbox and PS are just integrating motion sensors. 3. Compare the life cycle of Nintendo’s videogame consoles as a whole to a particular console, such as the Wii. The product life cycle consist of four different phases like, 1. Introduction

2. Growth
3. Maturity
4. Decline.
The life cycle stage of Nintendo is at growth rate, the video games have a potential demand in international market. The Nintendo has already successful in launching video games like Wii. Hence Nintendo product Wii is in growth stage. The life cycle of its competitors are in introduction stage only, compared to Nintendo.
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