the wii
The Wii is a home video game device released by Nintendo (Japanese company) on November 19, 2006. The sales of Wii until 2011 is 5 billion dollars , this is only in 5 years. The Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its device targets a broader demographic than that of the two others.[8] As of December 2011, the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales,[9] and in December 2009 broke the record for best-selling video games devices in a single month in the United States.
A distinguishing feature of this game is its wireless controller, the Wii Remote, which can be used as a handheld pointing device and detects movement in three dimensions. Another distinctive feature of the device is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode. It is sold in Egypt since 2008 and found in big kids stores only. It is sold in Egypt for almost 2000 LE. Their recent logo is “Power up your family game night” . This is because it can be played by the whole family where it will add lots of fun. So, in our case where there is a family of 5 : The father, mother, Hana 2 years old, Ahmed 6 years old, and Mahmoud 20 years. This family decided to buy the new Wii when they saw the ad in one of the kids shops, as they wanted to experience the fun of having all the family compete together in one game.
1-Discuss the different segmentation bases. Determine the segmentation base used in the previous situation. (10 Marks)
2- With regard to Sales manager buying situation, decide who played the different buying roles. And How he should convince each one of them to buy the Wii in the ads? (10 Marks)
3- How can the marketing manager use and apply the market penetration strategy, the market development strategy, and the product development? (10 Marks)
4- According to the BCG matrix , in which quadrant does the Wii stand? What decisions
A distinguishing feature of this game is its wireless controller, the Wii Remote, which can be used as a handheld pointing device and detects movement in three dimensions. Another distinctive feature of the device is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode. It is sold in Egypt since 2008 and found in big kids stores only. It is sold in Egypt for almost 2000 LE. Their recent logo is “Power up your family game night” . This is because it can be played by the whole family where it will add lots of fun. So, in our case where there is a family of 5 : The father, mother, Hana 2 years old, Ahmed 6 years old, and Mahmoud 20 years. This family decided to buy the new Wii when they saw the ad in one of the kids shops, as they wanted to experience the fun of having all the family compete together in one game.
1-Discuss the different segmentation bases. Determine the segmentation base used in the previous situation. (10 Marks)
2- With regard to Sales manager buying situation, decide who played the different buying roles. And How he should convince each one of them to buy the Wii in the ads? (10 Marks)
3- How can the marketing manager use and apply the market penetration strategy, the market development strategy, and the product development? (10 Marks)
4- According to the BCG matrix , in which quadrant does the Wii stand? What decisions