Wii Case Study

Topics: Video game console, Wii, Nintendo Pages: 2 (456 words) Published: March 3, 2011
What were Microsoft’s motives in entering the games console market with X-box? One of the initial reasons for Microsoft entering the games console market was that they believed they could use its software expertise to aid it hardware-game industry. It was looking to expand from its focus mainly on PC’s and laptops. It was looking for diversification in the video games market.

What are the competitive advantages in the model of the wii? There are several advantages in the model of the Wii. One of the first major competitive advantages for Wii is the better price comparison it has over some of its major competitors. It is approximately 20-30 percent cheaper than the X-box 360 and the Sony Playsation 3. This is especially important in the recessionary times which we are living. Consumers are looking for the best perceived value they can get out there at the moment. Wii are providing this for the consumers of game consoles.

Another one of its main competitive advantages from the Wii is its unique game play. It was a leader in the games console area sensing dept and motion from players. It had an innovative motion controller which integrates the movement of players directly into the game. This led people playing tennis, golf, boxing etc. directly with game. What followed on from this was another competitive advantage for the Wii console.

This is the fact that the console is mainly family orientated in comparison to its competitors. A result of the motion controller is that it opens up a whole new market to families and over 30’s. Through games such as Wii fit increases its popularity from the usual teen market to a much greater audience. What do you think are the Nintendo’s chances of creating a long-term blue ocean with Wii? From reading this article it is clear that they are successfully implementing a long-term blue ocean with Wii. Nintendo are competing easily with competitors when it comes to price comparison. They also differentiate themselves...
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