Unit 3 Ip

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MGMT305-1301B-06 Management Information Systems
Shanika Buckner
UNIT 3 IP

1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?

In creating a business model based on a website I would choose a virtual candy store. Having a virtual candy store would be an excellent idea for children and for those that has to travel to the candy store warehouses. Having a virtual candy store would also make it convenient for customers to shop and buy whatever kind of candy they want and have it delivered right to their front door. With this website, there would also be an opportunity for customers to order online and if some can’t afford to pay for the candy to be shipped to them, they can still order online and choose the date and time they will be able to come into the store and pick their products up, that should also cut down long lines and waiting time.

2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)? The company would benefit tremendously, there is only one candy store warehouse that I hear everyone say that they go to on the south side of Chicago, but if the warehouse expands its’ business virtually, that way people in other parts of the Chicago area or in Illinois can use this website to shop. The functions this candy warehouse can use would be marketing business to business and customer support. That way when customers use this website, they can tell their friends and they tell other people about the site. 3. In what other ways might the company use the Internet for its own benefit? This candy store warehouse can also benefit from advertising on social networks like Facebook and other sites that millions of people are on daily, the warehouse can advertise their items that are on sale, the website can also benefit its employees by posting their work...
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