American InterContinental University
Lower Division Capstone
Unit 3 Individual Project
June 23, 2011
As being a Marketing manager looking for a job and getting ready for interviews takes a big challenge also with trying to find out what is the best parts of the business before you go for the interview. It is always good to find out about the business before you interview for the job, so you can have some questions in mind to what you want to ask and put out yourself some new marketing opportunities. In this further reading you will read about three different firms that a marketing manager is getting interviewed at and three marketing opportunities that are suggested for the firms. This will also talk about what is the best one of the three marketing opportunities for the firms, and why? What the risks are using this marketing opportunity, and the effect it will have on the firm.
As a marketing manager I am too find three different firms to be interviewed by and suggest three marketing opportunities for them. These three firms are: Amtrak, SW Airlines, and Wal-Mart. I’ve researched these firms through the internet and will discuss more about each one later. Also the three marketing opportunities will be discussed with each of the firms found. Afterwards these marketing opportunities will see what is best and how these will reflect the firms and why. Amtrak
As being interviewed soon with the Amtrak station for a marketing manager position, this train station is one of the best that brings everyone everywhere all over the world, starting at different areas and ending where you need to be. Amtrak has many different routes, deals and stations to choose from and Amtrak has schedules that would help fit your busy schedule in when to leave to be on time. Some great marketing opportunities I’ve chosen to help out with the Amtrak is softer seats, more of a variety of snacks and drinks available in some of the longer overnight rides, and...
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