The business that I have chosen is John Lewis.
The aims and objectives of John Lewis are to:
• Make profit to sustain its growth
• Deal with its customers honestly
• Contribute to the community
• Conduct business relationships with integrity
To achieve profit in an online environment they could create a website that allows people to browse through products, to also allow delivery of products to a specified location and to check availability of products. This would allow them to make profit because people will be able to purchase a product from any location with internet access which will increase the amount of sales for John Lewis. The website should also allow customers to check availability and products will help make profit because customers can go purchase the product at the nearest available store. They could also create social networking account (e.g. Twitter, Facebook and YouTube) to post tweets, videos and statuses with information about the latest clothing collections, offers and expansions. …show more content…
When receiving these emails and messages they would need all members of staff to answer these questions with the most suitable answer so that the customer is fully satisfied with the answer. When the customer contacts John Lewis via phone they must ensure that if it is an automated service that they get relayed to a real person to answer the enquires. The website could also provide a FAQ section with relevant and suitable answers for these questions so that they can find the answer immediately if it is a question frequently asked (e.g. do you deliver to my