“TOURISM INDUSTRY IN INDIA”
SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
SUBMITTED TO: SUBMITTED BY: Mrs. PRIYA ARORA JYOTI PRASAD DAS Asst. Prof. MBA MBA 1ST SEM Roll no: 11221
(Technology education &Research Integrated Institutions) Affiliated to Kurukshetra University, Kurukshetra .
Chapter - 1 INTRODUCTION OF TOURISM
Chapter - 2 DEFINITION
Chapter - 3 Introduction to Indian tourism
Chapter - 4 Unique Characteristics of the Tourism Industry Chapter - 5 Tourism industry and Indian economy
Chapter - 6 TOURISM STATISTICS
Chapter – 7 A S.L.E.P.T ANALYSIS OF THE TOURISM INDUSTRY IN INDIA
Chapter - 8 VARIOUS SECTOR OF TOURISM INDUSTRY
Chapter - 9 How to Market Tourism
Chapter-10 Indian Tourism Industry Analysis
Chapter-11 SWOT ANALYSIS
Chapter12- CASE STUDY OF INCRIDIBLE INDIA
* Chapter13- DEVELOPMENT OF TOURISM INFRASTRUCTURE IN INDIA
Chapter14- IMPACT OF TOURISM INDUSTRY IN INDIA
Chapter15- ENVIRONMENTAL IMPACT OF TOURISM IN INDIA
Chapter - 1
INTRODUCTION OF TOURISM
Tourism is travel for predominantly recreational or leisure purposes or the provision of services to support this leisure travel. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity. In 2004, there were over 763 million international tourist arrivals.
Tourism is vital for many countries, due to the income generated by the consumption of goods and services by tourists, the taxes levied on businesses in the tourism industry, and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services such as cruise ships and taxis, accommodation such as hotels, restaurants, bars, and entertainment venues, and other hospitality industry services such as spas and resorts.
Chapter - 2
One of the earliest definitions of tourism was provided by the Austrian economist in 1910, who defined it as, "bob total of operators, mainly of an economic nature, which directly relate to the entry, stay and movement of foreigners inside and outside a certain country, city or a region."
Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents, insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976 Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes." In 1981 International Association of Scientific Experts in Tourism defined Tourism in terms of particular activities selected by choice and undertaken outside the home environment.
Chapter - 3
Introduction to Indian tourism
India's amazing diversity offers you everything you could ever want in a visit. From the moment that you set foot in India to be greeted by a...