Marketing Mix

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The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weightage to the tourism industry in their national development agenda. Tourism statistics:

i. The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. ii. The travel and tourism industry generates about 11% of world GDP and 200 million jobs across the global economy. TOURISM INDUSTRY IN INDIA

Indian Tourism industry is one of the most important export industries of the country. Although the international tourist inflow is relatively low, India has found tourism emerging as an important sector of its economy. Recent statistics have revealed that during the first quarter of 2006, the performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals. India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China, Japan, Thailand, Malaysia and Canada. About the company

The Kuoni Travel Group, India, is the country’s largest travel and Tourism Company and a 100% subsidiary Kuoni Travel Holding. Kuoni India’s vision focuses on providing all travel and travel-related services to travellers from, within and to India. Kuoni Travel Group, India was formed when Kuoni Travel Holding, Switzerland acquired 100% equity in SOTC on May 22nd, 1997. The Company was renamed Kuoni Travel (India) Ltd. SOTC World Famous Tours became a valued brand. Kuoni Travel (India) Ltd. became India’s largest travel company with the acquisition of SITAWorld Travel a forerunner in Destination Management, incentive and business travel market. Today, Kuoni-India is active across virtually every travel segment and operates a number of highly successful brands in India as also controls strategic markets around the world Organization Chart

Board of directors:-
1) Armin Meier, CEO, Kuoni Group.
2) Max E. Katz, Chief Financial Officer, Kuoni Group.
3) Zubin Karkaria, CEO and Managing Director, Kuoni India & south Asia. 4) Reto Wilhelm, EVP – Leisure Travel Europe, Asia and Destination Management Kuoni Group. About the competitors

Cox & Kings is the longest established travel company in the world. At present, the COX & KINGS group has offices in UK (2 offices), USA, Japan, Germany Italy, Turkey, Pakistan and Nepal. In India, Cox & Kings has offices in Mumbai, New Delhi, Chennai, Bangalore, Calcutta, Ahmedabad, Cochin, Hyderabad, Pune, Goa and Jaipur and one satellite office in Andheri in Mumbai and Gurgaon in Delhi.

Thomas Cook is one of the world’s leading international travel and financial services groups and serves over 20 million customers a year. They provide services to customers at 4,500 locations in more than 100 countries and employee over 20,000 people. The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories. They couldn’t expect any less from the people who invented travel for leisure. They offer the world’s most enjoyable holidays, to exotic destinations in India and abroad where everything is taken care of from beginning to end.

Established in 1984, Kesari Tours is a premium travel company, which offers world-class holidays in India and around the world. Kesari have perfected their tour itineraries to meet the special needs of the Indian tourist abroad. The motto of organization is ‘No compromise on quality’. At Kesari Tours, they have made a motto that if they make a promise to their customers, they honor it. They believe in honest, transparent deals. No hidden costs and no...
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