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FUNDAMENTAL OF MANAGEMENT
TITLE:
Samsung Company

PREPARED BY:
MUHAMMAD IKHWAN BIN RAMLI
(2012619556)
NURFATIN AMALINA BINTI NAZUMUDDIN
(2012224332)
NOR SUZIYANA BINTI NOR SAMSUDIN
(2012456178)
NIK NURUL AFIQA BINTI NIK ZAINI
(2012255996)
LECTURER:
MADAM FAZIDA BINTI KARIM

ACKNOWLEDGEMENT

. Bismillahirahmanirrahim. First of all, we would like to thank ALLAH S.W.T and his messenger, Prophet Muhammad S.A.W. It is because of his blessing, it is possible for us to finish this assignment. We also like to thank our parents. It is because of them we can finish and possibly to do this assignment. With their support, hope and prayers, we were able to complete this assignment.

We also like thank our lecturer, Madam Fazida Binti Karim. Due to her guidance, ideas and knowledge, we were able to finish this assignment with full inspiration and determination. She also gives a lot of advice on how to finish this assignment. We would also like to thank all of our classmates because of their classmates because of their support, new ideas, opinions and additional information for this assignment.

Finally, we would like to thank everyone that got involved in helping to complete this assignment successfully. Without them, we would be facing plenty of complications and challenges for finish this assignment

CONTENTS
No| Contents| Page|
1| Introduction| 3-4|
2| Planning| 5-8|
3| Organizing| 9-13|
4| Motivation| 14|
5| Leading| 15|
6| Control| 16|
7| Conclusion| 17|
8| References| 18|
9| Appendices| 19-20|

INTRODUCTION

From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares.

Introduction of Samsung
Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160,000 employees. In 2009, the company took the position of the world’s biggest IT maker by surpassing the previous leader Hewlett-Packard. Its sales revenue in the areas of LCD and LED displays and memory chips is number one in the world.

Samsung History
Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung- Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China....
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