Topshop Swot Analysis

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Introduction

Topshop is a fashion store that has around 300 stores in the UK, and over 100 in international places. It was launched in 1964, and Topshop has become one of fashion’s largest success stories. They have captured the most fashionable styles every seasons, its bold and saucy approach to style has attracted fashion-conscious shoppers and industry insiders alike.

Topshop’s triumph has been impressive, despite its humble start. Topshop started in the basement of Peter Robinson department store in 1964 and a few years later became an independent retailer. In 1994, the brand took over the entire 90,000 sq ft space at London Oxford Circus, when the iconic Topshop flagship was launched. It is still there today, and is said to be the world’s biggest fashion store on the high street, captivating over 200,000 shoppers each week.

As an early pioneer of high street and designer collaborations, Topshop’s partnerships with brands such as Cella Birtwell and Kate Moss, who is the history’s most iconic fashion names, and they have further secured the brand’s reputation as a fashion leader.

Topshop’s strength

Topshop’s strength is to access to target market with over 300 stores nationwide, and they are doing online shopping and shipping to over 100 countries now. Topshop also have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high. Topshop is also said to be the largest fashion store in UK, offering free personal style consultants, competing with the high-end department stores. They are in collaborations with designers and celebrities like Kate Moss and Cella Birtwell. Lastly, Topshop is part of arcadia, which is a group managing several successful brands. (177)

Topshop’s weakness

The weakness of Topshop is that few of the garments quality is not matching with the price, and...
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