Unit 12 D1

Topics: Marketing, Retailing, Amazon.com Pages: 4 (1267 words) Published: May 13, 2013
My review and judgement for Toyshops online marketing.
Top shop online retail website allows their customer to purchase their products online. Top shop is generally regarded as the high street fashion centre for all women and men under 30, reasonably priced clothes suitable for all occasions. Top shop is one of the better laid out online shops the site uses an attractive black colour scheme and the clothes are divided into categories, viewers can choose to browse by New In items, Special Offers, Sale, Kate Moss range, Dresses, etc.

Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN, a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also the only high street brand to show on schedule at London Fashion week and Topshop Unique has become the style set’s hottest ticket.

The Topshop formula is proving not just popular/reputation but profitable too. The chain made around $200 million in pre-tax profits last year on revenues of approximately $1.14 billion.

Topshop online marketing system is very effective to its viewers/ users, Topshop’s online website benefits their customers because it give their customers the opportunity to visit their website at any time during business hours which make online shopping an excellent option for many busy shoppers. One of the most obvious benefit for online shoppers is convenience, online shoppers has the ability to purchase products/service from Topshop’s online website at any time which is most convenient for them. Their online website accepts orders twenty-four hours a day during normal business hours.

Topshop’s online website provides...
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