P4 - Describe the Type of Business, Purpose and Ownership of Two Contrasting Businesses

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P1 – Describe the type of business, purpose and ownership of two contrasting business Help for heroes is a charitable company that was founded by Byrn and Emma Parry in 2007, they started Help for Heroes. They raise money for the servicemen returning from war, in Afghanistan and Iraq. Help for heroes have 5 different campaigns that have been done , these are; swimming pool complex at Headley court, Relative’s houses at Headly Court and Selly Oak hospital, battle back, troop aid, combat stress and the patients welfare fund. They are a national company based in England only. The Help for Heroes Company are a registered UK charity, but also have a profitable gain, they do exactly what is stated and all donations are given to the charity. But they also sell Help for Heroes merchandise such as wristbands etc. these go towards the running cost of the company and to the owners. The donation that Help for Heroes have received since October 2007 is £105.377M. Help for Heroes have about 250 employees worldwide Help for Heroes is a tertiary business and the purpose of the business is to help wounded service men and women through donations and fundraising, the ownership of Help for Heroes is a partnership, owned by Bryn Parry and Emma Parry. The mission statement for Help for Heroes is ‘Help for Heroes supports any serviceman or woman who has been either wounded in conflict or injured in training since 2001. We are raising millions of pounds to create facilities to help their rehabilitation and support existing service charities to deliver the expertise needed.’ Help for Heroes have an unlimited liability, this mean if they were to go into debt, they could lose more money than was put into the business. Topshop is a British clothes retailer, it is known worldwide. Topshop is a part of the Arcadia group which is a group that owns a lot of different retail outlets. Topshop was founded in 1964 by ‘Peter Robinson’s Ltd.’ Topshop has physical and online stores in over 20 countries. They employ over 200+ employees each year. They are an International company with flagship stores in Europe, the Americas and the Middle East. The Topshop in Oxford Street is the world’s largest fashion store it is roughly about 90,000 square feet and covers five floors, it attracts 30,000 customers a day. Topshop is a tertiary company; the purpose of the business is to sell fashionable clothes and accessories to the younger age group (15-25). Topshop is a company owned by the Arcadia group so it’s a PLC. As Topshop is a PLC, they have limited liability, and they would only lose the money that they put into the company.

P2 – Describe the different stakeholders who influence the purpose of two contrasting businesses

A stakeholder is an individual that has a direct or indirect stake in an organisation because it can affect or be affected by the organisation’s policies, actions or objectives. All stakeholders are entitled to different considerations, and have different rights. Stakeholders can range from customers, to government. I will be describing the impact that key stakeholders have on my two selected organisations, Topshop and Help for Heroes. Customers:

Customers have an impact on Topshop as they buy the products; they are entitled to a fair price on products and high quality goods. The influence they have on Topshop is that they are expecting them to keep high-quality goods, which last for an extended period of time so they get their value for money on these products. Help for Heroes customers influence the company by expecting them to make good use of their donations, in products brought and to achieve projects that are promised to be made. Employees:

Employees have an internal impact on Topshop as they are part of the company; employees expect security of their job, opportunities to progress in the business as they gain more work experience and a fair pay. As employees are so vital to Topshop, the employee’s expectations must be met by Topshop....
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